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Michelle Markelz is managing editor for the AMA's publications.
3 Things You Must Do to Master E-mail Personalization
Marketers Are Confident About the Economy and Their Brands in 2018
To Track a Customer: A Primer on Digital Tracking Technology
How Iceland Rode a Social Wave to Tourism Success
Has Crossfit Made Reebok Relevant Again?
How Much Money Are You Losing Without an Employer Brand?