Skip to Content Skip to Footer
Company Name
  • Login
  • Join AMA
  • Membership
  • Training
    • Virtual Training
    • Virtual Conferences
    • Webinars
    • All Events
    • Chapter Events
  • Certifications
    • Professional Certified Marketer
    • Digital Marketing Certification
    • Advanced Digital Marketing Certification
    • Content Marketing Certification
    • Marketing Management Certification
    • Sales Management Certification
  • Publications
    • Marketing News
    • Academic Journals
    • White Papers
  • Trending
    • COVID-19 Support
    • What Is Marketing?
    • Marketing Strategy
    • Academic Research
    • Marketing Communications
    • Customer Experience
    • Branding
    • Data and Insights
    • Digital Marketing
    • Career Growth
    • Content Marketing
  • About
    • About AMA
    • AMA Foundation
    • Diversity, Equity and Inclusion
    • Awards and Scholarships
    • Get Help
    • Sponsorship Opportunities
    • Strategic Partnerships

- -

  • My Account
  • My Library
  • Logout
Please upgrade your web browser. We noticed that you are using Internet Explorer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.

Michael Trusov

Michael Trusov is Associate Professor of Marketing, Robert H. Smith School of Business, University of Maryland.

Why Retailers Should Rethink Their Online Review Strategy
Company Name
Join AMA
  • About AMA
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Marketing Services Search
  • Code of Conduct
  • FAQ
  • Media Kit
  • Certification Portal
  • Toolkits
  • Job Boards
  • Strategic Partnerships
© 2022 American Marketing Association. This site content may not be copied, reproduced, or redistributed without the prior written permission of the American Marketing Association or its affiliates.
SecurityMetrics Credit Card Safe
 
By continuing to use this site, you accept the use of cookies, pixels and other technology that allows us to understand our users better and offer you tailored content. You can learn more about our privacy policy here