Melanie is the EVP of Research Science and Data Strategy at Dynata. Since joining the company in 2011, Melanie has shaped a team that is passionate about research sampling, quality and world-class client service. She has spent more than two decades designing, executing, and interpreting research for agencies and corporations, having started her career at a full-service research firm where she developed a strong research background. For the last decade, Melanie has developed expertise in all forms of digital research including online, mobile and social. An industry voice regarding market research trends, she participates in quality councils reviewing standards and codes of conduct; is on the executive board of the University of Georgia’s MRII Education program, and is a U.S. representative to ESOMAR, among other activities. She has a Bachelor’s degree in Business Administration and Marketing from Dallas Baptist University.