Training
AMA Training gives your career a momentum boost. You’ll be ready to take on any challenge that comes your way.
Certification
Gain confidence and prove you have the skills to make an impact by becoming a Professional Certified Marketer®
Academic Journals
The AMA is home to five industry-leading journals full of peer-reviewed research to advance our industry.
Events
Project Management for Marketers
February 13
$129 non-members | $99 members
How to Write a Powerful Creative Brief
Online | 2 Hours | BeginnerMastering Product Positioning & Messaging
Online | 2 Hours | BeginnerFirst-Time Manager Bootcamp: Management and Leadership Essentials
Online | 10AM-3PM CTMastering Short-Form Video Content
Online | 5 Hours | BeginnerNews Stand
Marketing News
What is Email Marketing? [An Expert Guide for Beginners]
Email is one of the oldest and biggest digital communication channels, with a user base of over 4.3 billion people. It is also the most effective marketing channel, with an ROI of $36 for every dollar spent. As if that’s not enough, email marketing is 40 times more effective at customer acquisition than Facebook and […]
From Our Partners
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How to Measure the ROI of Your Brand: 7 Important Metrics
Measure the success of your brand strategy using these key metrics that indicate brand growth. Having a precise picture of the return generated by your brand can help guide the direction of your strategy. Learn 7 ways to measure your brand’s ROI, and how you can use that information to further improve your company. Advertisement
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Competitive Intel Newsletter Guide & Template
Industry best practices and real-life advice from ten Klue customers and experts. Sending a competitive intel newsletter is the easiest way to distribute competitive intel across your organization. But writing a GREAT competitive intel newsletter… not so easy. That’s why we put together a competitive intel newsletter guide with the help of Klue experts, customers […]
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Sales Battlecard Templates Your Reps Will Love
Outsmart the Competition: Download Klue’s Competitive Battlecards Template to Win Competitive Deals. Sales battlecard templates are tricking you. Google ‘battlecards’ and you’ll get slick-looking Word docs, PDFs and PowerPoint decks. They have nicely formatted little boxes with preset headings just begging to be filled. Reality check: This does not improve your battlecards. All it does […]
Resources
“To the American Marketing Association, I extend my heartfelt thanks. Your commitment to providing such a wonderful event is commendable. This experience has rejuvenated my marketing strategy and revitalized my skills. My confidence has soared, and I now feel armed with cutting-edge strategies that will propel me to new heights in my company and career.”
Parissa Burton
Marketing Manager | Brand Strategist
LinkedIn | Instagram