Skip to Content Skip to Footer
Company Name
  • Login
  • Join AMA
  • Membership
  • Training
    • Virtual Training
    • Virtual Conferences
    • Webinars
    • All Events
    • Chapter Events
  • Certifications
    • Professional Certified Marketer
    • Digital Marketing Certification
    • Advanced Digital Marketing Certification
    • Content Marketing Certification
    • Marketing Management Certification
    • Sales Management Certification
  • Publications
    • Marketing News
    • Academic Journals
    • White Papers
  • Trending
    • COVID-19 Support
    • What Is Marketing?
    • Marketing Strategy
    • Academic Research
    • Marketing Communications
    • Customer Experience
    • Branding
    • Data and Insights
    • Digital Marketing
    • Career Growth
    • Content Marketing
  • About
    • About AMA
    • AMA Foundation
    • Diversity, Equity and Inclusion
    • Awards and Scholarships
    • Get Help
    • Sponsorship Opportunities

- -

  • My Account
  • My Library
  • Logout
Please upgrade your web browser. We noticed that you are using Internet Explorer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.

Maren Becker

Maren Becker is Assistant Professor of Marketing, University of Cologne, Germany.

Does It Pay to Be Real? Understanding Authenticity in TV Advertising
Company Name
Join AMA
  • About AMA
  • Contact Us
  • Terms of Use
  • Privacy Policy
  • Marketing Services Search
  • Codes of Conduct
  • FAQ
  • Media Kit
  • Certification Portal
  • Toolkits
  • Job Boards
  • Career Resources
© 2021 American Marketing Association. This site content may not be copied, reproduced, or redistributed without the prior written permission of the American Marketing Association or its affiliates.
SecurityMetrics Credit Card Safe