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Jonah Berger is Associate Professor of Marketing, Wharton School, University of Pennsylvania.
How to Boost Tips and Donations with the Dueling Preference Approach
Penny for Your Preferences: Leveraging Self-Expression to Encourage Small Prosocial Gifts
Uniting the Tribes: Using Text for Marketing Insight
Automated Text Analysis: The Next Frontier of Marketing Innovation
Rethinking Marketing: Jonah Berger