Skip to Content Skip to Footer

Jennifer Murtell

As vice president of strategy, Asia Pacific, at Marks, part of SGS & Co, Jennifer Murtell leverages design thinking to solve business challenges, develops brand portfolio architecture, whitespace models and positioning for a variety of leading consumer packaged goods brands.

abstract illustration of sunset over sand dunes

The Mythology of Totemic Brands

five people working atop five lightbulbs

The 5 Phases of Design Thinking

magician overlaid with purple binary code

Generating Metrics That Inspire

brain

The Myths and Realities of Creative Briefs

illustration of generations of people

Generational Insights and the Speed of Change

phone with heart on screen

Empathy and Technology: Shaping Our Connection in the Future