Skip to Content
Skip to Footer
Professional Certified Marketer
Digital Marketing Certification
Advanced Digital Marketing Certification
Content Marketing Certification
Marketing Management Certification
Sales Management Certification
What Is Marketing?
Data and Insights
Diversity, Equity and Inclusion
Awards and Scholarships
Please upgrade your web browser. We noticed that you are using Internet Explorer. Please consider using an alternative such as Microsoft Edge, Chrome, or Firefox.
Christopher L. Campagna
Christopher L. Campagna is a marketing doctoral student at Georgia State University.
When Customization in Luxury Brands Gets Too Personal
Train and Incentivize the Salesperson—or the Sales Manager? A Manufacturer’s Dilemma