Are You Confident in Your Marketing Strategy Knowledge?
Without a strong marketing plan, organizations can easily get overlooked in a crowded and competitive marketplace.
This AMA Skill Assessment will ask you 20 questions to help test your current marketing strategy know-how and give you personalized recommendations for improving any knowledge gaps.
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Quick Next Steps
Because you scored below 80% on this assessment, it might be helpful for you to expand your general marketing strategy knowledge. You can find bite-sized articles and resources here.
Deeper Learning
If you’re looking for more in-depth training, we’ve curated these marketing strategy resources to help you skill up quickly.
Our learning partners at MarketingProfs also offer a master class called Marketing Strategy: Finding a Sustainable, Differential Advantage that provides seven lessons totaling two hours of training.
The Strategy Fundamentals on-demand session from our partners at the Digital Marketing Institute is a 10-minute video that will help you identify the core components of an effective digital marketing strategy.
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Congratulations!
You scored above 80% on this assessment, which means you’re well on your way to becoming a marketing strategy expert.
Next Steps
If you’re ready for the next challenge, you might want to consider professional certification as a way to advance your career. Our PCM® Marketing Management certification is flexible to fit your schedule and a great way to prove to employers you have the skills to make an impact.
If you’d like to continue to round out your knowledge, you can find helpful marketing strategy resources and articles here.
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Question 1 of 20
1. Question
SWOT analysis tends to be more internally focused, but when building your strategy you need to consider external factors, too. Which of the following factors are external?
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Question 2 of 20
2. Question
What are some sources of information you might tap into to get ahead of the competition?
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Question 3 of 20
3. Question
A core competency can depreciate over time.
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Question 4 of 20
4. Question
A _______________ describes how you want your company to be perceived by your target audience.
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Question 5 of 20
5. Question
It’s helpful to create _______ primary personas that represent your typical consumer types.
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Question 6 of 20
6. Question
A unique value proposition describes the benefits a customer will get when using your product or service.
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Question 7 of 20
7. Question
The perspective of marketing strategy is long term and high level.
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Question 8 of 20
8. Question
Which of the following statements about marketing strategy is true?
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Question 9 of 20
9. Question
Which of the following statements about marketing strategy is true?
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Question 10 of 20
10. Question
When establishing your marketing goals, you must consider sales, profits, and customer satisfaction measurements.
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Question 11 of 20
11. Question
What is one of the first rules of business planning?
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Question 12 of 20
12. Question
The best strategies consist of these four elements of the marketing process: product, price, place, and promotion.
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Question 13 of 20
13. Question
Which of the following is an insight which would help you build your strategy.
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Question 14 of 20
14. Question
What is wrong with the following creative brief?
Our annual provider meeting is scheduled for June and since we had overwhelming positive comments about the location we are going to hold it in Chicago again.
Our challenge will be to communicate all of our new offerings for the coming year.
Our goal is for the attendees to enjoy the event so that they will sign up to attend again next year.
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Question 15 of 20
15. Question
Insights must be indicators of your brand being a leader among your competitors.
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Question 16 of 20
16. Question
When collecting data to guide your strategy, which technique will be most valuable?
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Question 17 of 20
17. Question
Select all of the techniques to gather customer data to develop personalized messaging.
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Question 18 of 20
18. Question
When testing an email message campaign, which of the follow is considered a best practice.
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Question 19 of 20
19. Question
When starting an Account Based Marketing (ABM) program what is the best level to start?
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Question 20 of 20
20. Question
When developing an Account Based Marketing program, which internal team will you want to ensure you get buy in from?
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Related Marketing Strategy Resources
Looking to boost your marketing strategy knowledge? Here are a few free resources we think you’d like.
Webinar Series: 5 Ways to Fuel Your Data Driven Marketing Strategy
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