How Do Your Branding Skills Rank?
Great marketers know a valuable brand goes far beyond just having a well-recognized logo. This AMA Skill Assessment will help test your current branding know-how and give you personalized recommendations for improving any knowledge gaps.
It’s 12 questions long and should take less than 20 minutes to complete.
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Quick Next Steps
Because you scored below 80% on this assessment, it might be helpful for you to expand your general branding knowledge. You can find bite-sized articles and resources about branding here.
Deeper Learning
If you’re looking for more in-depth training, our learning partners at MarketingProfs also offer a master class called How to Build a Standout Brand that provides nine video modules totaling three and half hours of training.
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Congratulations!
You scored above 80% on this assessment, which means you’re well on your way to becoming a branding expert.
Next Steps
If you’re ready for the next challenge, you might want to consider professional certification as a way to advance your career. Our PCM® Marketing Management certification is flexible to fit your schedule and a great way to prove to employers you have the skills to make an impact.
If you’d like to continue to round out your knowledge, you can find helpful branding resources and articles here.
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Question 1 of 12
1. Question
Brand engagement is the same thing as experiential marketing.
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Question 2 of 12
2. Question
When delivering an engagement campaign, a brand must focus on ___________ to effectively make a connection.
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Question 3 of 12
3. Question
Which of the following is not a benefit of brand engagement?
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Question 4 of 12
4. Question
What is one of the first rules of business planning?
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Question 5 of 12
5. Question
How does analyzing the question “What do we stand for and against?” help a brand campaign succeed?
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Question 6 of 12
6. Question
_____ can be established in the first four seconds that your brand has to connect to a consumer, but _____ is the value of your brand accumulated over a longer period of time.
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Question 7 of 12
7. Question
Which of the followings statements about archetypes is not true?
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Question 8 of 12
8. Question
All stories consist of a few common structural elements found universally in myths, dreams, fairytales, and movies known collectively as the hero’s journey (the monomyth).
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Question 9 of 12
9. Question
_______ is a sequence of actions that compels a story forward.
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Question 10 of 12
10. Question
Which one of the following is not an example of fulfilling a customer’s purpose?
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Question 11 of 12
11. Question
When identifying and further developing your brands purpose, which of the following is the key question you will want to answer?
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Question 12 of 12
12. Question
Select all of the following which would be considered a brand purpose?
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Related Branding Resources
Looking to boost your branding knowledge? Here are a few free resources we think you’d like.
Webinar Series: Five Seismic Shifts in Consumer Fear That Impact Your Brand
WATCH ON-DEMAND
