William Wilkie Pushes Marketers to Build A Better World

In this video, Dr. Robin Coulter, Professor of Marketing and Department Head at The University of Connecticut School of Busines, interviews Dr. William Wilkie, Professor of Marketing at the University of Notre Dame to discuss his take on how marketers can make the world a better place. 

For his entire career, Bill Wilkie has focused on using marketing as a tool for better society. Whether it was engaging public policy makers at the FTC or influencing firms through other market forces, Wilkie has been committed to viewing marketing as a broad and positive force for change.

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