Leigh McAlister Strives to Bring Marketers and Scholars Together

In this video, Dr. Linda Price, Philip H. Knight Chair, Professor of Marketing at the University of Oregon, interviews marketing legend Dr. Leigh McAlister, Professor of Business Marketing at The University of Texas at Austin and Executive Director of the Marketing Science Institute. During this interview Dr. McAlister discusses her career path and her ideations on bringing marketers and scholars together. 

For her entire career, Leigh McAlister actively worked to bring scholars and marketers together. She identifies methods and techniques for how academics particularly can do a better job bridging what is a surprisingly small divide.

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