Webcast: When and How Board Members with Marketing Experience Facilitate Firm Growth

Kimberly A. Whitler, Ryan Krause, and Donald R. Lehmann
 

 

 
Key Takeaways
Webcast originally recorded October 4, 2018​​​​​​​​​​​​​

​Authors Kimberly A. Whitler (University of Virginia) and Ryan Krause (Texas Christian University) present their findings related to board makeup and how firm revenues are affected when board members have marketing experience. They find that companies looking to accelerate growth should appoint senior marketers to their boards, as firms that do so experience 5.8 percentage point higher revenues annually than boards that lack these marketers. These firms should also ensure that marketers on boards have strong champions such as a CEO who is also a Chairman of the Board.​

Full article: https://doi.org/10.1509/jm.17.0195

Associated Scholarly Insight: https://www.ama.org/resources/Pages/Want-to-Boost-Revenues-By-5.8-Percent-with-One-Easy-Fix-Here's-How.aspx​​


 
ABOUT THE AUTHOR:
Kimberly A. Whitler, Ryan Krause, and Donald R. Lehmann

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