The Journal Selection Committee, chaired by the VP of Publications, Rajan Varadarajan, has selected Dr. Rajdeep Grewal (University of North Carolina, Chapel Hill) as the
Editor-in-Chief (EIC) of the Journal of
Marketing Research (JMR). Dr. Grewal will serve from July 1, 2016 through June 30, 2020. His editorship will be reflected in the journal masthead for issues
published for a four-year period from January 2017 to December 2020.
The EIC at JMR is assisted by a team comprising of
Associate Editors (AEs), and members of the Editorial Review Board. Dr.
has invited Dr. Sachin Gupta (Cornell University, Ithaca) and Dr.
Hamilton (Georgetown University, Washington DC) to serve as CoEs,
along with more than 40 leading scholars in the discipline to be the
AEs for a two-year term, from July 2016 through June 2018. The Editorial
Review Board (ERB), comprised of 140 emerging and leading scholars in
the discipline, will also serve
for this same 2-year period.
The EIC will be advised by members of the Advisory Board of
JMR on matters pertaining to the strategic management of the journal. The eight member advisory board is comprised of Pradeep Chintagunta
(University of Chicago), John A. Deighton (Harvard University), Tulin Erdem
(New York University), Joel Huber (Duke University), Donald R. Lehmann
(Columbia University), Gary L. Lilien (Pennsylvania State University), Mary
Frances Luce (Duke University), and Russell S. Wine (New York University).
We thank everybody for serving the marketing discipline in this capacity.
All articles should be submitted to the
EIC (Rajdeep Grewal)
for initial processing. Based on the article’s substantive domain,
the CoEs, and other factors, the EIC may assign the article to a CoE for
processing. The assigned editor -- whether the EIC
(Dr. Grewal) or a CoE (Dr. Gupta, Dr. Hamilton) -- will process the
manuscript and decide whether to desk reject the manuscript (often
in consultation with an AE) or to assign it to an AE. Once a manuscript
assigned to an AE, the EIC or CoE will seek feedback from the AE on an
review team. The reviewers will then be assigned based on AE
suggestions, workload of the
reviewers, and author suggestions. The reviewers are asked to provide
their feedback and make
their recommendation. The AE will then take the reviewers' feedback and
into consideration and write a report and make a recommendation to the
processing the manuscript. The EIC/CoE will arrive at a decision based
on thie cfeedback and recommendations from the AE and reviewers.
A manuscript decision involves the following
categories: Desk Reject, Reject, Reject-Resubmit, Risky Revision,
Revision, Conditional Accept, and Unconditional Accept. A Reject decision implies
that the manuscript will no longer be considered for publication at JMR. A
Reject-Resubmit decision implies that a revision will be considered, but it will
be treated as a new submission with either a new review team or at least a
partial turnover in the review team. A Risky Rrevision usually implies that the
manuscript has potential but a path to publication is not readily apparent. A
decision to Invite Revision implies that a clearer path to publication is evident,
while Conditional Acceptance implies that the manuscript can be accepted for
publication if a some minor conditions are met.
All revised manuscripts are typically handled by the same
review team, barring any unforeseen circumstances that might lead to a change
in the review team.
JMR strives to provide
feedback in a
timely manner. Reviewers typically have 30 days to complete their
review, AEs have two weeks to complete their AE report, and the
EIC/CoEs craft their decision within two weeks. Unless
a paper is desk rejected, the goal for turnaround time for a manuscript
is expected to be
approximately 75 days from the first submission to initial decision.
- View JMR's Submission Guidelines HERE
- Submit your research to JMR HERE