David Crockett on Multicultural Mentoring Excellence and Racial Respectability

Michelle Markelz
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David Crockett of the University of South Carolina

​Aug. 5, 2017

David Crockett is the winner of the Williams-Qualls-Spratlen (WQS) Multicultural Mentoring Award of Excellence, an award that carries on the legacy of three world-class marketing scholars, educators, and mentors of people of color: Jerome Williams, Prudential Chair in Business and Research Director-The Center for Urban Entrepreneurship & Economic Development (CUEED), Rutgers Business School - Newark and New Brunswick; William (Bill) Qualls, Professor of Marketing, University of Illinois at Urbana-Champaign; and Thaddeus H. Spratlen, Emeritus Professor of Marketing, at the Foster School of Business, University of Washington.

Crockett spoke about what winning the award means to him and also shared some findings from his research on race, respectability and consumer behavior.



 Race, Respectability and Consumer Behavior


Author Bio:

Michelle Markelz
Michelle is managing editor of the AMA's publications. She can be reached at mmarkelz@ama.org.
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