Product category names—think smartphone, potato chip and bicycle—are vital to effective marketing. Babson Professor Ross Petty offers advice regarding the development and use of product category names as well as some related public policy issues.
Customer engagement is a hot topic for both practitioners and researchers. The rising number of touchpoints between consumers and companies as well among consumers.offer tremendous benefit for both sides.
Professor Ronald Hill discusses the problems of poverty, homelessness, and lack of access to resources through the lens of the marketer. "Getting the right products to the right people at the right time is our claim to fame. Now we can do it for society and the marketplace!"
A recent paper discusses consumer responses to different strategic dimensions of a cobranding arrangement.
Marketing legends and AMA Fellows, Philip Kotler and Jag Sheth kicked off the 2016 AMA-Sheth Foundation Doctoral Consortium with a panel also featuring David Reibstein and Valarie Zeithaml. The consortium, designed to help top PhD students make the transition into a successful faculty career, included over 100 invited doctoral fellows and 90 faculty members.
The AMA announces Raymond P. Fisk as the recipient of the inaugural SIG Leadership Award. Dr. Fisk is founder of the Services Marketing SIG (SERVSIG) and the SERVSIG International Conference among other activities.
New research from Journal of Marketing examines a new super-breed of unhappy customers, appropriately calling them “brand saboteurs.”
In the past decade, design has gone from a company activity to a strategic priority and a source of competitive advantage.
With campuses still feeling student and alumni pressure to become more diverse, the Chronicle of Higher Education recently featured an article offering suggestions for University administrators.
Rajdeep Grewal and Kapil Tuli have been named the 2016 Mahajan and Varadarajan award winners respectively. They will be presented their awards in August at Summer AMA 2016 in Atlanta.
Brennan Davis has been selected as the 2016 MASSIG Emerging Scholar. In addition to chairing the 2016 Marketing & Public Policy Conference with Beth Vallen, Davis is engaged with the Transformative Consumer Research conference.
The Marketing Science Institute featured four articles from the Journal of Marketing and three articles from the Journal of Marketing Research in their most recent curation email. The AMA congratulates the authors of all featured articles.
A distinguished marketing professor in the area of Services Research and founder of the SERVSIG, Ray Fisk was recently named the inaugural SIG Leadership Award recipient.
Nearly all companies solicit some type of feedback from their customers about their product and service experiences.
Manuscripts are being solicited for an upcoming special issue of Journal of Public Policy & Marketing devoted to environmentalism and sustainability.
Ronald Paul Hill and Kelly D. Martin have been voted as the recipients of the 2016 Thomas C. Kinnear/Journal of Public Policy & Marketing Award for their article “Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective”
We have every reason to expect that corporate sustainability initiatives will continue to increase.
V. Kumar, Editor-in-Chief of the Journal of Marketing, sat down with the American Marketing Association at Winter AMA 2016 to share a his thoughts on impact and theory as well as scholarly publishing in general.
Liu (Cathy) Yang, Olivier Toubia, and Martijn G. De Jong have been selected as the recipients of the annual Paul E. Green Award for their article A Bounded Rationality Model of Information Search and Choice in Preference Measurement
Almost everyone rely on Google’s eponymous search results. It’s easy to embrace the service but recent articles question the benefits for marketers.
A recent paper discusses the strategic implications for purchasing marketing assets such as products and brands.
Since 2003, the AMA and AMA Foundation have awarded more than 60 scholarships/grants to students and professors from underrepresented backgrounds in the marketing profession.
A. “Parsu” Parasuraman is Professor & Holder of The James W. McLamore Chair in the marketing department at the University of Miami. He was inducted as an AMA Fellow in February 2016.
Leonard Berry is the University Distinguished Professor at Texas A&M University. He coined the phrase "Relationship Marketing" in 1983 and is a leader in Services Marketing.
Leigh McAlister is the Ed and Molly Smith Chair in Business Administration at the University of Texas - Austin. She served as Executive Director of the Marketing Science Institute
Lauren Beitelspacher, Andrea Morales, and Carey K. Morewedge were included in Poets & Quants' 2016 Honor Roll featuring 40 Outstanding MBA Professors under 40.
Call for Papers Deadline: March 1, 2017 | Journal of Public Policy & Marketing's Special Issue on Anti-Consumption.
Doctoral candidates and graduates in the marketing discipline who were on the job market during most recent hiring season (i.e. Summer AMA 2015) are asked to fill out the Annual AMA DocSIG Who Went Where? Survey.
Numerous SIGs also organized special sessions that were scheduled throughout the conference programming making it easier for members of multiple SIGs to attend numerous SIG special sessions. SIG leaders provided synopses of the session and the AMA staff has curated this information for members of the academic community.
Many companies are increasing the role customers play in the production of goods and services.
Profiles from the Academy: Sarang Sunder
Sarang Sunder is currently an Assistant Professor at Texas Christian University. His dissertation, Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) Industry, received the 2015 John A. Howard/AMA Doctoral Dissertation Award.
David Stewart, Editor-in-Chief of the Journal of Public Policy & Marketing (JPPM) sat down with the American Marketing Association at Winter AMA 2016 to share a his thoughts on impact, theory, and other topics related to the state of JPPM as well as scholarly publishing and the peer-review process in general.
The AMA Sales SIG is pleased to announce that Dr. Eli Jones has been named the recipient of the Lifetime Achievement Award for 2016.
How important is the quality of the raw idea to new product success?
Approximately one in every ten US employee works in sales, interacting either with a business or a consumer customer (in about equal proportion). With business customers, these employees are the face of the company, the key creator of its brand(s). With consumer customers, they add value to advertising, sales promotion and word of mouth in developing their company’s brands’ reputation. Given the high importance of brand image to companies, salespeople are extremely valuable. With both customer types, salespeople not only enable sales but also develop relationships, manage complaints, negotiate prices, and augment services. Thus, academic researchers have sought to discover ways to enable salespeople to become more effective.
A study of 39 independent samples shows that customer participation in new product development is not always beneficial and its impact depends on company, market, and customer characteristics.
New research from the Journal of Marketing reinforces the necessity for visible sincerity when it comes to corporate social responsibility.
New research from the Journal of Marketing indicates that firm-generated content on social media has a positive impact on consumer buying habits.
Richard Staelin is the Edward and Rose Donnell Professor of Business Administration at The Fuqua School of Business, Duke University as well as an American Marketing Association Fellow. He served as Associate Dean for Faculty Affairs at The Fuqua School as well as a term as Executive Director of Marketing Science Institute in Cambridge, Massachusetts.
New research from the Journal of Marketing shows how consumers respond to innovation series installments such as sequels, updates and upgrades.
The American Marketing Association is pleased to announce the selection of four extraordinary scholars to be inducted as AMA Fellows. The new Fellows will be honored at Winter AMA 2016 in Las Vegas on February 26, 2016 at a special reception.
Research from the Journal of Marketing explores if and when corporate social responsibility impacts the job performance of customer-facing employees.
Premium product line extensions lead to brand perception changes.
Worldwide over 3.6 billion people are deeply engaged with their smartphones. Almost 75% of Facebook’s and 70% of Twitter’s advertising revenues now come from mobile platforms. Mobile technologies have enabled consumers to discover, research, engage, and purchase products anytime, anywhere.
Research from the Journal of Public Policy and Marketing explores how social factors impact business decisions of low-income entrepreneurs.
A recent study from the Journal of Marketing examined the predictive power of searched keywords, giving insight into how marketers can better measure, analyze and apply big data to their efforts.
Corporate gift giving can carry risks and managers will need to be careful of trivializing customers with cheap gifts.
Companies with loyalty-building strategies should be weary of entering a complicated “loyalty-discount cycle.”
New research from the Journal of Marketing shows that internal relationships among employees and managers determines sales performance.
A new study from the Journal of Marketing Research shows how car recalls can also affect competing brands.
The management of quality is a critical component of business strategy. It is a key force leading to the creation of delighted customers, firm profitability, and the economic growth of nations. Unfortunately, quality is also a complex and multi-faceted concept that is often viewed differently by engineers and marketers.
Kinetic material produces a lively atmosphere that energizes consumers, which in turn leads them to perceive the product as new and exciting.
How marketers can have fun with video to increase consumer choice and willingness to pay.
Graphic labels appeal to a broader audience and are equally effective as numerical labels.
Recent trends in popular press have suggested Chief Marketing Officers (CMOs) in top management team is unnecessary. But is that the truth?
Researchers have acknowledged that consumers with a disposition that tends toward overindulgence rather than restraint are more susceptible to health- and debt-related hardships.
From a conventional marketing perspective, firms are able to create a new market by satisfying an unmet consumer need or by developing an innovation that is inherently better or more advanced than existing alternatives
As scholars and practitioners alike continue to leverage industry research, the AMA’s four scholarly journals have garnered media attention outside of the academic community. The following highlights research articles that have received press mentions in publications including TIME, Fast Company, Fortune, The Atlantic and more.
The fundamental question in the management field is why some firms outperform others. Today, the “dynamic capabilities” framework is the dominant theoretical perspective for explaining how firms achieve and sustain competitive advantage. International marketing scholars have employed this framework to unlock the riddles that lie behind competitive advantage in global markets.
In the last five years, however, researchers in marketing management and consumer behavior have begun to consider sustainability issues from a marketing perspective.
Which promotions will have their intended effects on consumers, and which will backfire? Recent research demonstrates that consumer perceptions are quite malleable and that even seemingly small changes to the framing of a promotion can impact consumers’ interest. Four recent papers from the Journal of Marketing Research reveal framing effects on consumer promotions.
The fall 2014 issue of the Journal of Public Policy & Marketing contains a special section of “insider look” essays that document a little-known but important initiative: infusing marketing knowledge into the operations of the U.S. Federal Trade Commission (FTC).
Increasing connectivity and diversity has led to a need for research to better understand the global marketplace.
Branding continues to be a high-priority topic for academics and practitioners alike. Even in an increasingly digitally connected world, consumers still seek and value brands, and marketers still make significant investments in brand development and management. Not surprisingly, this interest in branding is reflected in a collection of six recent articles in the Journal of Marketing.
The articles’ insights shed light on how the roles of food and food marketing initiatives impact consumer behavior, and how various nutrition labeling strategies currently are adopted by many food marketers.
Thanks to accelerating globalization trends, intensifying competition and increasing market integration, exporting has become one of the fastest-growing areas of world economic activity. Exporting is the first step in a firm’s internationalization process and as such, it requires fewer resources, involves less risk and has greater flexibility compared with other more advanced foreign market entry modes, such as wholly owned foreign production.
This essay summarizes some key findings from recent papers in Journal of Marketing on the topic of social media and networks and their implications for managerial practice.
This collection features four recent articles from Journal of Marketing that provide valuable insights into factors that exert this kind of contextual and perceptual influence at the store level, the product category level, and the brand level.
Retailers have had to exploit the resources at their disposal to offer strategies that provide unique customer benefits.