2015 Paul E. Green Award Announced

Journal of Marketing Research
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Journal of Marketing Research Paul E. Green Award
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The Paul E. Green Award recognizes the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research

Liu (Cathy) Yang, Olivier Toubia, and Martijn G. De Jong have been selected as the recipients of the annual Paul E. Green Award for their article A Bounded Rationality Model ofInformation Search and Choice in Preference Measurement, which appeared in the April 2015 issue (Vol. 52, No. 2) of Journal of Marketing Research.

The award honors the Journal of Marketing Research article published in 2015 that demonstrates the most potential to contribute significantly to the practice of marketing research. The committee overseeing the voting and selection process comprised Shuba Srinivasan (Chair) and Joel Urbany.

The award is presented annually at the Summer AMA Conference, this year in Atlanta. 

  • Liu (Cathy) Yang is Assistant Professor, HEC Paris. 

  • Olivier Toubia is Glaubinger Professor of Business, Columbia Business School, Columbia University. 

  • Martijn G. de Jong is Professor of Marketing Research and Tinbergen Research Fellow, Erasmus School of Economics, Erasmus University.

The Paul E. Green Award recognizes the best article in the Journal of Marketing Research that demonstrates the greatest potential to contribute significantly to the practice of marketing research.  It honors the S.S. Kresge Professor Emeritus of Marketing at the Wharton School at the University of Pennsylvania.


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