(Cathy) Yang, Olivier
Toubia, and Martijn
G. De Jong have been selected as the recipients of the annual Paul
E. Green Award for their article A Bounded Rationality Model ofInformation Search and Choice in Preference Measurement, which appeared in the April
2015 issue (Vol. 52, No. 2) of Journal of
award honors the Journal of Marketing
Research article published in 2015 that demonstrates the most potential to
contribute significantly to the practice of marketing research. The committee
overseeing the voting and selection process comprised Shuba Srinivasan (Chair) and Joel Urbany.
award is presented annually at the Summer AMA Conference, this year in Atlanta.
Yang is Assistant Professor, HEC Paris.
is Glaubinger Professor of Business, Columbia Business School, Columbia
Martijn G. de Jong is Professor of Marketing
Research and Tinbergen Research Fellow, Erasmus School of Economics,
The Paul E. Green Award recognizes
the best article in the Journal of Marketing Research that demonstrates the greatest
potential to contribute significantly to the practice of marketing
research. It honors the S.S. Kresge Professor Emeritus of Marketing at
the Wharton School at the University of Pennsylvania.