The Journal of Marketing Announces New Coeditors

Matt Weingarden, Curator


Key Takeaways
​Christine Moorman, Editor in Chief designate  announced the appointment of three coeditors to the Journal of Marketing.

​Christine Moorman, the incoming Editor in Chief of the Journal of Marketing is pleased to announce the appointment of three coeditors, Harald van Heerde, C. Page Moreau, and Robert W. Palmatier, to assist her in managing the journal.  

Moorman noted that “I am thrilled to have Harald, Page, and Rob on board to help lead the Journal of Marketing. Together, we reflect a broad and shared focus on publishing the best substantive research in marketing that has important implications for firms, policy makers, and other societal stakeholders. We have a strong working partnership and a JM-first view of our roles as stewards of furthering JM’s historical legacy in the discipline.”

The team will formally take leadership of the journal on July 1, 2018. Read about each of the coeditors here.

Harald van Heerde, Massey University

Harald van Heerde, CoeditorHarald van Heerde is Research Professor of Marketing and MSA Charitable Trust Chair in Marketing at Massey University, Auckland, New Zealand and an Extramural Fellow at Tilburg University. Harald specializes in econometric models to improve marketing decision making. His wide-ranging research interests include marketing mix effectiveness, branding, retailing, entertainment marketing, digital marketing, product-harm crises, and business cycles. His work has appeared in Journal of Marketing, the Journal of Marketing Research, and Marketing Science. Harald’s research has received the William O'Dell Award for Long-term Impact (JMR), the Paul Green Best Paper Award (JMR), the Informs Society of Marketing Science Long-term Impact Award, the Jan-Benedict Steenkamp Long-term Impact Award of IJRM and the IJRM Best Paper Award. He has served on the ERB for JM and as an Associate Editor and as an ERB member at JMR, Marketing Science and IJRM

C. Page Moreau, University of Wisconsin - Madison

Page Moreau, CoeditorC. Page Moreau is the John R. Nevin Professor of Marketing and Executive Director of the Center for Brand and Product Management at the Wisconsin School of Business, University of Wisconsin–Madison. Page’s research focuses primarily on innovation and creativity, with the goal of understanding the demand for and creation of new products. Specifically, she is interested in how and why consumers learn about, purchase, and create new products. Her work has appeared in the Journal of Marketing, the Journal of Consumer Research, the Journal of Marketing Research, the Journal of Consumer Psychology, and the Journal of Product Innovation Management. Her work has been honored with a JCR Best Article Award and she has been recognized as a Marketing Science Institute Young Scholar. Page has served as an Associate Editor at the Journal of Consumer Research and as a member of the editorial review boards at the Journal of Marketing, Journal of Marketing Research, the Journal of Consumer Psychology, the Journal of Product Innovation Management, and IJRM

Robert W. Palmatier, University of Washington

Robert Palmatier, CoeditorRobert W. Palmatier is Professor of Marketing and John C. Narver Chair of Business Administration at the Foster School at the University of Washington where he founded and serves as the research director of the Center of Sales and Marketing Strategy. Rob’s research interests focus on marketing strategy, relationship marketing, customer loyalty, marketing channels, and sales management. His research has appeared in Harvard Business Review, Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Academy of Marketing Science, and Journal of Consumer Psychology and has been covered in Nature, New York Times Magazine, LA Times as well as on NPR and MSNBC. Rob’s publications have received the Harold H. Maynard and Sheth awards at the Journal of Marketing, and Robert D. Buzzell and Lou W. Stern awards. He has served as an Associate Editor for the Journal of Marketing and is the outgoing editor of the Journal of the Academy of Marketing Science

Learn more about the Journal of Marketing new editorial team's plans for the Journal of Marketing in Why the Journal of Marketing is Important to the Marketing Discipline and a Preview to our Editorial Philosophy.

Matt Weingarden, Curator


Displaying 1 Comments
April 4, 2018

I would like to volunteer for editorial activities regarding cybersecurity marketing and branding. Is there a volunteer opportunity? Thanks