Webcast: Optimizing Video Content for Views and Sales

Xuan Liu, Savannah Shi, Thales Teixeira, and Michel Wedel
 

 

 
Key Takeaways
Webcast originally recorded August 2018​​​​

​Authors Savannah Shi and Thales Teixeira provide an overview of ​​a breakthrough analytics-based methodology to help marketers edit trailers for online movies, sitcoms, video games, and more for desired emotional impact to drive content viewing and sales. The team, which includes a researcher from Netflix, analyzed viewers as they watched comedy movie trailers, using facial-tracking software to measure emotional response and determine their intent to watch the movies they were shown. The data was used to calibrate a model that explains viewing preferences based on trailer audio-visual scene sequences.


 
ABOUT THE AUTHOR:
Xuan Liu, Savannah Shi, Thales Teixeira, and Michel Wedel

COMMENT: