Thorsten Hennig-Thurau, Professor of Marketing, University of Münster
Thorsten Hennig-Thurau
Professor of Marketing
University of Münster
Professor Hennig-Thurau, who also serves as academic director of the University of Muenster's Digitalization Think:Lab, has published several articles on marketing-related issues in the discipline's leading scientific journals, including the Journal of Marketing​ (in which he has authored six articles since 2006), Academy of Management Journal, the Journal of Applied Psychology, the Journal of the Academy of Marketing Science, the Journal of Service Research, Marketing Letters, the International Journal of Electronic Commerce, the Journal of Interactive Marketing, Psychology & Marketing, and the Journal of Consumer Affairs. His scholarly articles have received a total of more than 9,000 times according to Google Scholar; three of his articles have been cited more than 1,000 times and are among the most-cited articles by a marketing scholar from outside the U.S. In addition, Professor Hennig-Thurau has authored three books and is co-editor of the seminal monograph "Relationship Marketing" which has been translated into Chinese. His major contributions to academia include the foundation and continued editorship of JOURQUAL, the official journal ranking of the German Association for Business Research, the most influential ranking of business journals' scientific quality in German-speaking countries. His work focuses on the challenges that digitalization brings for marketing (he did research in the area before Facebook and even Google was founded!) and the media and entertainment industries (he's also a dedicated movie buff). Professor Hennig-Thurau has been one of the first members of the AMA's Academic Council from outside the U.S.

Winter Marketing Educators' Conference - 2016 Conference Co-Chair​​​​
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