Leading marketing faculty offered a variety of advice to the 2016 AMA-Sheth Foundation Doctoral Consortium fellows who were going on the market. Listed below are ten tips offered by the faculty. These are reminders to keep in the back of your mind.
1. FOCUS ON YOUR RESEARCH. Tell your research story, explain the literature on which you build and then clearly state your contribution beyond that literature. Like marketing managers do with their products, think about your resaerch value proposition and emphasize that value.
2. PRACTICE, PRACTICE, PRACTICE! Interviews at Summer AMA are not the time to be "winging" it. You should know your AMA talk and your job talk backwards and forwards. Practice it with your peers, with people outside of your specialty area and even with yourself. There are plenty of apps available to record yourself and hear where you sound weak or strong. Practice builds confidence and makes it easier to handle surprises.
Make sure to read the AMA Transition Guide for in-depth advice at navigating the interview process, campus visits, and beyond. Written in partnership with the AMA Doctoral Students Special Interest Group.
AMA Transitions Guide: Navigating the Progression from Doctoral Student to Marketing Professor
3. BE FLEXIBLE. You will not anticipate every question or every interview format. If the faculty want to be super formal, be formal. If they don't want to look at powerpoint, be prepared to talk without slides. If you know your research, being flexible will come naturally.
4. BE GENUINE. Recognize that the AMA interview is NOT a research seminar but an interview disguised as a a research seminar. You are there to sell yourself as a potential good colleague with excellent research skills and teaching potential.
5. KNOW YOUR AUDIENCE. Remember that during your AMA interviews and campus visits, you need to speak to a broad audience (and not just to those within your specific research domain).
6. DON'T OBSESS. At this point in time, you have less control over the outcome of the recruiting process than you think you do. So don't get over anxious about the whole process. Don't obsess about how well you're doing relative to other people. The comparison game is a complete waste of mental energy.
7. KNOW THE FACULTY. Study the schools you are talking to, and know their faculty and their research. Think about how your work may overlap with their research. Most faculty love talking about their work and sometimes that offers a nice mental break during interviews.
8. FOLLOW-UP. Keep track of questions asked that you could not address at the AMA. Follow up later by contacting the faculty and communicating how you have addressed their concerns
9. BE OPEN. The job market gives you an opportunity to learn much more about various schools, and it's hard to predict how your preferences might change. Loving what you do and where you are is more important in the end than the money or prestige. And loving it is ultimately the key to being successful at it.
10. TAKE CARE OF YOURSELF. Finally, it can be an exhausting 6 months, so develop a plan for staying in good mental and physical health - you will not make one up as you go along.