Academic Resource Center

Any professor will tell you that the keystone to being a great instructor begins with preparation. There are innumerable methods for creating and teaching a university-level course. The AMA Academic Resource Center has gathered tips and methods from some of the world's leading centers for teaching and learning to help get you moving in the right direction. Whether your a doctoral student designing your first class or a seasoned professor looking to re-energize a standard course, the sharing of knowledge can boost the entire discipline. We invite you to submit any assignments, syllabi, or other course-related tools you think may benefit your fellow educators.

Course Design | Teaching Resources | Doctoral Programs​

Marketing Legends Video Series

The Marketing Legends program is designed to honor exceptional marketing people within that community and create a repository of educational content to inspire students, scholars, and managers.




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Access our innovative members-only resources and tools to further your marketing practice.