Marketplace® Live is a family of visually rich, online, marketing and business simulations for college and executive education. The learning experience is enriched with a graphical interface, animations, and personalized data. Students can learn through realistic marketing scenarios based on real-life business situations.
A group of marketing faculty are using social media to engage students in marketing courses across three universities were recently featured in article from the West Virginia University College of Business & Economics. Called the B-school Collaboration for Marketing Courses, the initiative reinforces lessons learned in the classroom, while also offering real world experience using social channels to engage external audiences.
As a marketing professor at the College of Southern Nevada, Jet Mitchell grapples with ways to make marketing both relevant and interesting. She wants her students to retain marketing concepts for advanced courses and as they enter the workforce. While at Winter AMA, she mused to herself about the ways she could FAIL miserably in teaching her community college students. Here are her thoughts.
Scott Cowley, assistant professor at Western Michigan University, offers some suggestions on using existing technology in the classroom to engage students and offer relevant learning experiences.
A few fun and easy classroom assignments for a general marketing course or segments focused on principles of marketing.
Seven classroom projects focused on advertising and promotions for marketing professors and instructors.
Nine classroom projects focused on Branding and Brand Management.
Scott Fiene's seven tips for new (and not so new) professors and instructors.
In a recent column published by Poets & Quants, Markus Giesler, the marketing professor and marketing department chair at Schulich School of Business, asks if marketing education is in need of an overhaul and talks about reinventing himself as a platform professor.
A practitioner-turned-professor offers his tips for making a mid-career transition to academia