Teaching Tool - Sports SIG Paper of the Year Winners

Monica Gerhardt
 

 

 
Key Takeaways
The Paper of Year in Sport Marketing Award recognizes outstanding publications that have made a significant contribution to improving the understanding of the academic study of sport marketing and practice. 
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The American Marketing Association's Sport & Sponsorship-Linked Marketing Special Interest Group (SportSIG) honors the service of its members towards the academic study of sport marketing with three annual awards, one of which is the Best Paper of the Year in Sport Marketing.  The authors will be honored at Summer AMA. Look back at some recent recipents and review the winner from 2018.

2018 Winner
Woisetschläger, D. M., Backhaus, C., & Cornwell, T. B. (2017). Inferring corporate motives: 
How deal characteristics shape sponsorship perceptions. Journal of Marketing, 81(5), 121-141. 

Cobbs, J., Tyler, B. D., Jensen, J. A., & Chan, K. (2017). Prioritizing sponsorship resources in Formula One Racing: A longitudinal analysis. Journal of Sport Management, 31(1), 96-110. 

2015 Winner
Close, A. G., Lacey, R., & Cornwell, T. B. (2015). Visual processing and need for cognition can enhance event-sponsorship outcomes. Journal of Advertising Research, 55(2), 206-215.

2014 Winner
Jensen, J. A. & Cobbs, J. B. (2014). Predicting return on investment in sport sponsorship. Journal of Advertising Research, 54(4), 435-447.

These paper were deemed by judges to have made a significant contribution to the academic study of sponsorship-linked marketing based on its multi-study approach of how the characteristics of a sponsorship agreement, such as contract length, regional proximity of the sponsor, sponsorship fee, and type, affect consumer inferences, attitudes, and behavioral intentions toward the sponsor. ​​

 
ABOUT THE AUTHOR:
Monica Gerhardt

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