2017 Winter AMA Pre-Conferences Offer New Perspectives on Changes in the Field

Matt Weingarden, Curator
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Winter AMA 2017 Pre-conference Programming
Key Takeaways

​What? 2017 Winter AMA offers four pre-conference options for attendees.

So What? Attendees may find the content in this sessions invaluable in their research and teaching. 

Now What? Register for the 2017 Winter AMA Conference and pre-conference programming today.

The 2017 Winter AMA Conference offers attendees specialized pre-conference programming designed to empower academic researchers in a time of incredible change within the field of marketing. Before the conference begins, attendees may also sign up for guided learning on creating impactful consumer behavior resaerch or improving causal inference through field experiments and observational data as well as specialized resarch focused symposia on topics like retail and pricing or organizational frontlines. Conference participants may sign-up​ for pre-conference programming during the registration process or they may call the AMA Support Center to add pre-conference options. 

This year's programming includes:

  • ​What Makes for a Contribution to (Consumer) Research

  • Causal Identification in Empirical Research: New Reality, New Possibilities

  • AMA Retail & Pricing SIG-Advances in Retailing Research

  • Organizational Frontlines Research Pre-conference Symposium

See more robust description for the programming below and view the full conference program at the 2017 Winter AMA Conference Site

What Makes for a Contribution to (Consumer) Research?

Success at publishing an article in consumer behavior (and marketing generally) is often contingent on the extent to which the work contributes to theory or practice. But the rules for (a) what constitutes a “contribution”, (b) how to find one, and (c) how to articulate it to reviewers are often implicit. Making these issues explicit is critical for all authors. Doctoral students in particular can benefit significantly from efforts to clarify these issues, particularly since their appreciation of the term “contribution” is emergent. In this pre-conference, we bring together a renowned team of consumer research luminaries who will sequentially address these issues. Although the session panelists are consumer research experts, their talks are pertinent to the entire discipline of marketing; and hence fit the conference theme’s “big tent” perspective.

Debbie MacInnis, University of Southern California (CB SIG Chair)
Matthew B. Lunde, University of Wyoming (DocSIG Chair) 

Eileen Fischer, York University 
Chris Janiszewski, University of Miami 
Page Moreau, University of Wisconsin - Madison

Sponsored by the CB SIG and Doc SIG 
Friday, February 17, 2017 from 10AM-Noon 
Price $15.00 (includes coffee and beverage break)​

Causal Identification in Empirical Research: New Reality, New Possibilities

The questions that underlie most empirical studies in marketing are not associational in nature: they are causal. As such, causal identification has always been an important consideration for empirical studies in marketing. In the last few years however, the field has undergone a dramatic change in expectations regarding and approaches to causal identification. Standards for rigor and relevance have gone up substantially, and these changes have required changes to the toolkits used by many empirical researchers to demonstrate causality.

This pre-conference workshop will feature tutorial-style discussions, featuring top scholars, about the new reality and the new possibilities for causal identification in marketing. Below are some of the topics we will cover:

  • What does it take to put together a well-crafted field experiment?

  • What are the common challenges to causal identification? How can researchers anticipate and pre-emptively address biases due to endogeneity, sample selection, or reverse causality?

  • What are the necessary ingredients for a study that makes use of a natural experiment for causal identification? How can researchers spot and effectively leverage exogenous shocks for causal identification?

Rajesh Chandy, London Business School
Jeff Inman, University of Pittsburgh
Christine Moorman, Duke University​

Stephen J. Anderson, Stanford University 
Pradeep Chintagunta, University of Chicago 
Rajdeep Grewal, University of North Carolina-Chapel Hill 
Ayelet Gneezy, UC San Diego 
K. Sudhir, Yale University 

Friday, February 17, 2017 from 8AM-Noon 
Price $30.00 (includes breakfast and coffee)

AMA Retail and Pricing SIG-Advances in Retailing Research: Pre-Conference Workshop

The purpose of this pre-conference event is to provide a forum for doctoral students and junior faculty to network with (and potentially collaborate with) established retail and pricing scholars. Using retail as the context, this event is designed to facilitate discussions on the importance of investigating managerially relevant questions, building from existing theories to push the boundaries of our understanding, creating rich and methodologically appropriate designs to investigate these questions, appropriately analyzing the data and drawing conclusions. We will also discuss targeting appropriate journals for the research. Research in retailing provides an opportunity for scholars in sales, consumer behavior, pricing, strategy, supply chain management, services, and analytics to collaborate. This pre-conference event will encourage scholars to consider retailing research from a unique lens.

Lauren Beitelspacher, Babson College 
Anne Roggeveen, Babson College 
Dhruv Grewal, Babson College

Dinesh Gauri, University of Arkansas 
Dhruv Grewal, Babson College 
Murali Mantrala, University of Missouri, Co-Editor Journal of Retailing 
Anne Roggeveen, Babson College 
Michael Tsiros, University of Miami ​

Friday, February 17, 2017 from 8AM-Noon Price $30.00 (includes breakfast and coffee)

Organizational Frontlines Research Pre-Conference Symposium

Organizational Frontlines Research (OFR) is the study of interactions and interfaces at the point-of-contact between an organization and its customers that promote, facilitate, or enable value creation and exchange.  Technological advances at the intersection of frontline interactions and interfaces are disrupting how organizations connect with their customers. The purpose of this symposium is to shine light on this emergent area, and to advance theoretical and empirical research in this domain.

Sessions at the symposium will include academic research, practitioner innovations, and presentations from both senior and early-career thought leaders. We encourage researchers from Europe, USA, and Australasia working on frontline issues to join like-minded scholars and practitioners to advance OFR.

Young scholars and doctoral students are especially encouraged to submit research project proposals involving one or more aspects of frontlines for consideration for Research Awards (see information below).

Co-Chairs: Todd Arnold (todd.arnold@okstate.edu) Mike Brady (mbrady@cob.fsu.edu) Tom Brown (tom.brown@okstate.edu) Jagdip Singh (jxs16@case.edu)

Thursday, February 16, 2017 from 8AM-5PM and February 17, 2017 from 8AM-Noon Price $99 members  and $119 non members (includes breakfast, lunch and breaks)​

Head back to the Winter AMA 2017 Conference Site​

Author Bio:

Matt Weingarden, Curator
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