The purpose of this article is to review and synthesize current literature on marketplace morality, develop a typology of prescriptive and proscriptive marketplace behaviors, identify gaps that can be addressed via future research, and provide recommendations for public policy makers.
In this research, we rely on insights from behavioral science to identify the psychological drivers of food waste throughout the “squander sequence”—that is, food wasted during the preacquisition, acquisition, consumption, and disposition stages of consumer decision making.
This paper discusses the concepts of omission and commission as marketplace trauma within the theoretical framework of cultural trauma theory; specific attention is given to identifying the meanings and processes of the people, activities, and outcomes likely when trauma is likely to occur.
This paper seeks to explore the tensions frequently faced by organizations that strive to manage the dimensions of corporate sustainability and the role of public policy in that pursuit.
Storytelling is a powerful marketing tool. This paper outlines how Social Impact Organizations (SIOs), such as nonprofit organizations (NPOs) and social benefit entities, can assemble and craft authentic and effective stories that convey an impact, engage audiences, and call those audiences to action.
This article proposes a “Gender Justice” framework, which aims to assess the interaction between socioeconomic, individual, and sociocultural forces that underlie gender injustices.
The purpose of this article is to explore the theoretical and methodological benefits of the intersectionality paradigm in an effort to advance policy-related poverty research in marketing and consumer behavior.
We argue that a major determinant of consumption-induced problems is mindlessness, and through a review of the literature, we develop a framework for how mindfulness practice can help transform consumer, societal, and environmental well-being.
This article offers a systemic analysis of the Colombian war economy, with its conflicted shadow and coping markets, to show how a growing network of fair-trade coffee actors has played a key role in transitioning the country’s war economy into a peace economy.
We offer the first thorough consideration of how marketplace stakeholders (e.g., retailers, marketers, consumers, advertisers) contribute to (de)stigmatization and integrate this understanding with other relevant sources and targets of stigma in a model we call The Stigma Turbine.
In this essay, we explore the emergence, growth, and future of the Transformative Consumer Research (TCR) movement.
Marketers and policymakers rely on transparency and trust to solve privacy issues in our data-rich society; this article argues that consumers are not 'sharing' information in online interactions, but rather 'surrendering' information.
The purpose of the article was to determine if the emotions of fear, disgust, and guilt evoked by varying levels of graphic health warnings on cigarette packages affect smoker and non-smoker personal consideration of smoking and the harmfulness of secondhand smoke to children.
We investigated how inclusion of a “toll-free statement” for reporting side effects in DTC TV ads affects risk and benefit comprehension; findings suggest it can be added without significantly affecting comprehension, and select presentations are preferable for communicating the statement.
The article studies the role of materialistic values in the ability to influence consumers to reduce consumption by simple normative messages, demonstrating when noramtive demarketing can backfire and how such a "boomerang" effect can be mitigated.