Marketing Research SIG


The Marketing Research SIG serves members who have a special interest in the academic study of the field of marketing research. We welcome any AMA member with teaching and/or research responsibilities in marketing research, or just an interest in marketing research to join us. 

Marketing Research Co-Chair:
Tarun Kushwaha
University of North Carolina

Marketing Research Co-Chair:
J. Andrew Petersen
Penn State University

Marketing Research Vice Chair of Communications:
Praveen Kopalle
Dartmouth University​​

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.