Marketing Legends: Valarie Zeithaml

Matt Weingarden, Curator
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Valarie Zeithaml, Marketing Legends
Key Takeaways
In February 2016, Dr. Zeithaml spoke with Russ Klein about her career.

Valarie Zeithaml has devoted the last 35 years to researching, consulting and teaching service quality, services management and customer equity. 

Currently she is the David S. Van Pelt Family Distinguished Professor of Marketing at the University of North Carolina‚Äôs Kenan-Flagler Business School. 

In addition to being a member of the inaugural cohort of AMA Fellows, her honors include the AMA Irwin/McGraw-Hill Distinguished Marketing Educator, the Paul D. Converse Award, and the inaugural Berry-AMA Book Prize. Dr. Zeithaml has researched customer expectations in more than 50 industries. She is first author of the best-selling business book Delivering Quality Service: Balancing Customer Perceptions and Expectations and the first author of the Irwin/McGraw-Hill textbook Services Marketing, now in its seventh edition. 

Valarie received her PhD and MBA from the University of Maryland, and her BA from Gettysburg College.

Russ Klein caught up with Professor Zeithaml at the 2016 Winter AMA Academic Conference in Las Vegas and discussed her background, career, and contributions.

Marketing Legend: Valarie Zeithaml from American Marketing Association on Vimeo.

Since 1937, the AMA has served as a global leader in marketing knowledge. Today the AMA strives to be the most relevant force and voice influencing marketing around the world; to be an essential community for marketers. 

The Marketing Legends program is designed to honor exceptional marketing people within that community and create a repository of educational content to inspire students, scholars, and managers.

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Matt Weingarden, Curator
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