Marketing Legends: Roland Rust

Matt Weingarden, Curator
Academic
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Roland Rust, Marketing Legend
Key Takeaways
In February 2016, Dr. Rust spoke with the AMA about his contributions.

Roland Rust is Distinguished University Professor and David Bruce Smith Chair in Marketing at the Robert H. Smith School of Business at the University of Maryland, where he is founder and Executive Director of two research centers: the Center for Excellence in Service and the Center for Complexity in Business. 

He has served as Editor of the Journal of Marketing, founded the annual Frontiers in Service Conference, was founding Editor of the Journal of Service Research, and most recently as Editor of International Journal Research in Marketing.

He has received the AMA Irwin McGraw-Hill Distinguished Marketing Educator Award, the AMA Fellow Award, Fellow of the INFORMS Society for Marketing Science, the Paul D. Converse Award, and the Distinguished Marketing Educator Award from the Academy of Marketing Science. Professor Rust received his doctorate and MBA degrees from the University of North Carolina and a BA from DePauw University.

At the 2016 Winter AMA Academic Conference, Professor Rust reflected on his career in an interview with AMA Fellow Kent Monroe:

Marketing Legend: Roland Rust from American Marketing Association on Vimeo.

Since 1937, the AMA has served as a global leader in marketing knowledge. Today the AMA strives to be the most relevant force and voice influencing marketing around the world; to be an essential community for marketers. 

The Marketing Legends program is designed to honor exceptional marketing people within that community and create a repository of educational content to inspire students, scholars, and managers.

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Matt Weingarden, Curator
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