Marketing Legends: A. Parsu Parasuraman

Matt Weingarden, Curator
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Parsu Parasuraman, Marketing Legend
Key Takeaways
​In February 2016, AMA chatted with Parsu Parasuraman on his career.

A. Parasuraman ("Parsu") is a Professor and Holder of the James W. McLamore Chair in Marketing at the University of Miami. 

Dr. Parasuraman teaches and does research in the areas of services marketing, service-quality measure­ment and improvement, and the role of technology in marketing to and serving customers. Dr. Parasuraman has published over 130 articles in journals such as the Journal of Marketing, Journal of Marketing Research, and Sloan Management Review. He was editor of the Journal of the Academy of Marketing Science and the Journal of Service Research.

In addition to coauthoring Marketing Research, a college textbook, Dr. Parasuraman has co-authored three other business: Delivering Quality Service: Balancing Customer Perceptions and Expecta­tions, Marketing Services: Competing Through Quality, and Techno-Ready Marketing: How and Why Your Customers Adopt Technology. 

Dr. Parasuraman received his bachelors degree from IIT-Madras and MBA from IIM-Ahmedabad before receiving his Doctor of Business Administration from Indiana University in 1975.

At the 2016 Winter AMA Academic Conference, Professor Parasuraman reflected on his career in an interview with his colleague, Valarie Zeithaml:

Marketing Legend: Parsu Parasuraman from American Marketing Association on Vimeo.

Since 1937, the AMA has served as a global leader in marketing knowledge. Today the AMA strives to be the most relevant force and voice influencing marketing around the world; to be an essential community for marketers. 

The Marketing Legends program is designed to honor exceptional marketing people within that community and create a repository of educational content to inspire students, scholars, and managers.

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Matt Weingarden, Curator
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