MASSIG presents Jerome Williams with the Lifetime Achievement Award at the 2018 AMA Marketing and Public Policy Conference

Stacey Menzel Baker, Beth Vallen, Marie Yeh
 

 

 
Key Takeaways
  • Jerome has made the world a better place through his professional and personal endeavors. 
  • He truly has been one of the key “movers and shakers” in expanding efforts to bring ethnic and gender diversity into our field. 
  • His considerable contribution were honored at the 2018 AMA Marketing and Public Policy Conference held inJune in Columbus Ohio. ​

​​​​

​​The Marketing and Society SIG of the American Marketing Association is pleased to announce the selection of Jerome Williams, Provost and Executive Vice Chancellor and Distinguished Professor and Prudential Chair in Business at Rutgers University-Newark, as this year’s MASSIG Lifetime Achievement award winner.

Jerome exemplifies the ideals of the MASSIG focusing his scholarship on critically important issues such as marketplace inclusion, social justice and public policy.  He has published widely on topics related to promoting diversity, reducing childhood obesity, reducing marketplace discrimination, promoting multicultural marketing and advertising, and understanding ethics and social justice issues in marketing.  He has published more than 50 referred journal articles, 20 book chapters, and 5 edited volumes in prestigious journals such as the Journal of Marketing, the Journal of Consumer Research, the Journal of Public Policy & Marketing, the Journal of Consumer Affairs, Journal of Macromarketing, Journal of the Academy of Marketing Science, Journal of Retailing and Preventive Medicine. He serves as an Associate Editor of the Journal of Public Policy & Marketing and on the Editorial Review Boards of the Journal of Macromarketing and the Journal of Ethnic Marketing

His impact on these issues do not only touch the field of academia. Jerome has championed diversity and nutrition issues at Rutgers co-chairing the Chancellor’s Commission on Diversity and Transformation issues and the Strategic Planning Diversity Study Group. Jerome also made an impact on public policy by serving on many initiatives that furthered the health of children sitting on the New Jersey Partnership for Healthy Kids, Newark Youth Policy Board – Let’s Move! Newark Council, the National Policy & Legal Analysis Network to Prevent Childhood Obesity, Scientific Advisory Committee of the Tobacco Center of Regulatory Science of Youth and Young Adults, and the Smart Menu/Salud Tiene Sabor Program at Mercado La Paloma.  In addition, he has spoken widely in the U.S. and abroad on topics related to marketplace inclusion, reducing childhood obesity and a variety of other social justice and public policy topics. For example, he was invited to speak on “Food and Beverage Target Marketing Based on Race and Ethnicity and Advertising Codes of Ethics: The Good, The Bad, and The Ugly,” at the Yale University Rudd Center for Food Policy & Obesity. Jerome has also served as a panelist for the Federal Trade Commission’s Children's Advertising Literacy Forum.

Jerome has made the world a better place through his professional and personal endeavors. He truly has been one of the key “movers and shakers” in expanding efforts to bring ethnic and gender diversity into our field.  His considerable contribution was honored at the 2018 AMA Marketing and Public Policy Conference held in June in Columbus Ohio. 

 
ABOUT THE AUTHOR:
Stacey Menzel Baker, Beth Vallen, Marie Yeh

COMMENT: