Academic Resource Center

.


Academic IntegrityResearch Tools | PublishingFunding


The American Marketing Association is dedicated to Answers in Action​ and making the research in its venerable journals as accessible as possible to its membership and the broader business community. Article snapshots of each journal article are published on ama.org so scholars, marketers, and students may quickly browse top research and quickly apply that knowledge in the field or classroom. 

 

 New Research from the Journal of Marketing​

 
  • Assessing Performance Outcomes in Marketing

    Assessing Performance Outcomes in Marketing

    An assessment of performance outcome measures in marketing reveals significant problems with how such outcomes are conceptualized and operationalized and performance areas in which empirical knowledge of marketing's impact is limited.

  • Brand Buzz in the Echoverse

    Brand Buzz in the Echoverse

    This study empirically documents the existence of a reverberating echoverse for brand communication, in which there are complex feedback loops (“echoes”) between the “universe” of corporate communications, news media, and user-generated social media.

  • Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

    Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data

    Using our customer modeling framework, firms can not only estimate the overall valuation of firms, they can also estimate the expected lifetime value of newly acquired customers and perform customer-based segmentation.

+ Find more answers in the Journal of Marketing

 

 New Research from the Journal of Marketing Research

 

​​+ Find more answers in the Journal of Marketin Research

 

 New Research from the Journal of International Marketing

 

​​​​​+ Find more answers in the Journal of International Marketing


​​
Become a Member
Access our innovative members-only resources and tools to further your marketing practice.