Academic Resource Center


Marketing Legends Video Series

The Marketing Legends program is designed to honor exceptional marketing people within that community and create a repository of educational content to inspire students, scholars, and managers.




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The American Marketing Association is dedicated to Answers in Action​ and making the research in its venerable journals as accessible as possible to its membership and the broader business community. Article snapshots of each journal article are published on ama.org so scholars, marketers, and students may quickly browse top research and quickly apply that knowledge in the field or classroom. 

 

 New Research from the Journal of Marketing​

 

+ Find more answers in the Journal of Marketing

 

 New Research from the Journal of Marketing Research

 

​​+ Find more answers in the Journal of Marketin Research

 

 New Research from the Journal of International Marketing

 

​​​​​+ Find more answers in the Journal of International Marketing


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