AMA Academic Council
The AMA Academic Council is a 12-member council that represents the diversity of scholarly interests in managerial, behavioral, modeling, and public policy perspectives with attention to strategic marketing implications. The AMA strives to be the most relevant force and voice shaping marketing around the world; an essential community for marketers.
The Executive Committee of the Academic Council includes four Council members with the designated positions of: President, President-Elect, President-Elect Designate, and Immediate Past President. The responsibilities of this Committee are to set the agenda for the Academic Council, and to identify new members of the Executive Committee and the Academic Council at large.
Nominations to the Academic Council are open until February 15, 2017.
Special Interest Groups
The AMA offers seventeen Special Interest Groups (SIGs) for marketing academics. Involvement in SIGs opens up an extensive peer network in your specific area of marketing interest. We encourage members to actively participate in SIGs, and to volunteer for SIG leadership. If you are interested, please contact the AMA at email@example.com.
Vanitha Swaminathan is the Thomas Marshall Professor of Marketing at the University of Pittsburgh and will serve as President of the AMA Academic Council from July 1, 2019 to June 30, 2020. Her research interests focus generally on brand strategy and consumer-brand relationships.
Russell Winer is the William Joyce Professor of Marketing at the Stern School of Business, New York University. He has authored over 70 papers and 4 books in marketing on a variety of topics including consumer choice, marketing research methodology, marketing planning, advertising, and pricing. Professor Winer is a founding Fellow of the INFORMS Society for Marketing Science and of the American Marketing Association.
Anders Gustaffson is one of two new members of the AMA Academic Council for the 2016-17 year. A professor of business administration at Karlstad Business School, Gustafsson was born and raised in Sweden. He has been quite in engaged with the European Marketing Academy (EMAC) as well as the Frontiers in Service Conference.
Koen Pauwels is Professor of Marketing at Ozyegin University. Pauwels received his PhD from UCLA. After leaving UCLA, he joined the faculty at the Tuck School of Business at Dartmouth and eventually became a tenured associate professor and started the Marketing Dynamics conference. He joined the Academic Council in July 2016
Brennan Davis has been selected as the 2016 MASSIG Emerging Scholar. In addition to chairing the 2016 Marketing & Public Policy Conference with Beth Vallen, Davis is engaged with the Transformative Consumer Research conference.
A distinguished marketing professor in the area of Services Research and founder of the SERVSIG, Ray Fisk was recently named the inaugural SIG Leadership Award recipient.
Leonard Berry is the University Distinguished Professor at Texas A&M University. He coined the phrase "Relationship Marketing" in 1983 and is a leader in Services Marketing.
A. “Parsu” Parasuraman is Professor & Holder of The James W. McLamore Chair in the marketing department at the University of Miami. He was inducted as an AMA Fellow in February 2016.
Leigh McAlister is the Ed and Molly Smith Chair in Business Administration at the University of Texas - Austin. She served as Executive Director of the Marketing Science Institute
Profiles from the Academy: Sarang Sunder
Sarang Sunder is currently an Assistant Professor at Texas Christian University. His dissertation, Measuring the Lifetime Value of a Customer in the Consumer Packaged Goods (CPG) Industry, received the 2015 John A. Howard/AMA Doctoral Dissertation Award.
Richard Staelin is the Edward and Rose Donnell Professor of Business Administration at The Fuqua School of Business, Duke University as well as an American Marketing Association Fellow. He served as Associate Dean for Faculty Affairs at The Fuqua School as well as a term as Executive Director of Marketing Science Institute in Cambridge, Massachusetts.
Ruth Bolton Ruth N. Bolton is Professor of Marketing at the W.P. Carey School of Business, Arizona State University. She was named the Irwin/McGraw-Hill AMA Distinguished Marketing Educator at Winter AMA 2016