Advance Articles | Journal of Marketing

Journal of Marketing Editorial Staff
journal of marketing
Key Takeaways
The articles listed here have been accepted by the Journal of Marketing and are being shared ahead of print. Please note that these are not the final, edited versions.​​​​​​​

Forthcoming in the November Issue of the Journal of Marketing


Selling the Premium in Freemium​By Xian Gu, P.K. Kannan, and Liye Ma

The Long Reach of Sponsorship: How Fan Isolation and Identification Jointly Shape Sponsorship PerformanceBy Marc Mazodier, Conor M. Henderson, and Joshua T. Beck​



Scheduling Content on Social Media: Theory, Evidence and ApplicationBy Vamsi K. Kanuri, Yixing Chen, and Shrihari (Hari) Sridhar
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Swayed by the Numbers: The Consequences of Displaying Product Review AttributesBy Jared Watson, Anastasiya Pocheptsova Ghosh, and Michael Trusov




Forthcoming in the January Issue of the Journal of Marketing


Performance?By Raghu Bommaraju, Michael Ahearne, Ryan Krause, and Seshadri Tirunillai
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Does It Pay to Be Real? Understanding Authenticity in TV Advertising​By Maren Becker, Nico Wiegand, and Werner Reinartz​
 
Uncle Sam Rising: Performance Implications of Business-to-Government Relationships​By Brett W. Josephson, Ju-Yeon Lee, Babu John Mariadoss, and Jean L. Johnson​​​​​​​​​​​​​​​​​​​​​​​​​​

Price Promotions and Popular EventsBy Wiebke I.Y. Keller, Barbara Deleersnyder, and Karen Gedenk​
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The Self-Perception Connection: Why Consumers Devalue Unattractive Produce​By Lauren Grewal, Jillian Hmurovic, Cait Lamberton, and Rebecca Walker Reczek

Within-Seller and Buyer–Seller Network Structures and Key Account Profitability​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​By Aditya Gupta, Alok Kumar, Rajdeep Grewal, and Gary L. Lilien

That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption​By Andrea Heintz Tangari, My (Myla) Bui, Kelly L. Haws, and Peggy J. Liu​​​​​​​​​​​​​​​​​​​

​​​​​​​​​​​​​​​​​​​​​​​​​​​​“Trading On Up” An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for ClunkersBy Chadwick J. Miller, Michael A. Wiles, and Sungho Park


More Accepted Articles


Serial-Position Effects on Native-Advertising Effectiveness: Differential Results across Publisher and Advertiser Metrics​By Pengyuan Wang, Guiyang Xiong, and Jian Yang

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast Moving Consumer Goods​​, By Florian Dost, Ulrike Phieler, Michael Haenlein, and Barak Libai


 
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