Advance Articles | Journal of Marketing

Journal of Marketing Editorial Staff
journal of marketing
Key Takeaways
The articles listed here have been accepted by the Journal of Marketing and are being shared ahead of print. Please note that these may not be the final, edited versions.​​​​​​​​​​​​​​​​​​

Forthcoming in the January Issue of the Journal of Marketing


Does a Customer on the Board of Directors Affect Business-to-Business Firm Performance?By Raghu Bommaraju, Michael Ahearne, Ryan Krause, and Seshadri Tirunillai
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Does It Pay to Be Real? Understanding Authenticity in TV Advertising​By Maren Becker, Nico Wiegand, and Werner Reinartz​
 
Uncle Sam Rising: Performance Implications of Business-to-Government Relationships​By Brett W. Josephson, Ju-Yeon Lee, Babu John Mariadoss, and Jean L. Johnson​​​​​​​​​​​​​​​​​​​​​​​​​​

Price Promotions and Popular EventsBy Wiebke I.Y. Keller, Barbara Deleersnyder, and Karen Gedenk​
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The Self-Perception Connection: Why Consumers Devalue Unattractive Produce​By Lauren Grewal, Jillian Hmurovic, Cait Lamberton, and Rebecca Walker Reczek

Within-Seller and Buyer–Seller Network Structures and Key Account Profitability​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​By Aditya Gupta, Alok Kumar, Rajdeep Grewal, and Gary L. Lilien

That’s Not So Bad, I’ll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption​By Andrea Heintz Tangari, My (Myla) Bui, Kelly L. Haws, and Peggy J. Liu​​​​​​​​​​​​​​​​​​​

​​​​​​​​​​​​​​​​​​​​​​​​​​​​“Trading On Up” An Examination of Factors Influencing the Degree of Upgrade: Evidence from Cash for ClunkersBy Chadwick J. Miller, Michael A. Wiles, and Sungho Park


Forthcoming in the March Issue of the Journal of Marketing​


Serial-Position Effects on Native-Advertising Effectiveness: Differential Results across Publisher and Advertiser Metrics​By Pengyuan Wang, Guiyang Xiong, and Jian Yang

Seeding as Part of the Marketing Mix: Word-of-Mouth Program Interactions for Fast Moving Consumer Goods​​, By Florian Dost, Ulrike Phieler, Michael Haenlein, and Barak Libai

Tournaments to Crow​dsource Innovation: The Role of Moderator Feedback and Participation Intensity​​​, By P.K. Kannan, Nuno Camacho, Hyoryung Nam, and Stefan Stremersch

Creating Effective Online Customer Experiences​​​, By Alexander Bleier, Colleen Harmeling, and Robert Palmatier

The Temporary Marketing Organization​​, By Jan Heide, Allegre Hadida, and Simon Bell

Cueing Morality: The Effect of High-Pitched Music on Healthy Choice​​, By Ping Dong, Xun Huang, and Aparna Labroo

Lost in a Universe of Markets: Toward a Theory of Market Scoping for Early Stage Technologies​​​, By Sven Molner, Jaideep Prabhu, and Manjit Yadav.

Paywalls: Monetizing Online Content​​, By S. Sriram, Adithya Pattabhiramaiah, and Puneet Manchanda

Read the current issue of the Journal of Marketing​.


 
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