Iowa State University Marketing Professor Wins the William-Qualls-Spratlen Multicultural Mentoring Award

Julie Schnidman
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​​José Antonio Rosa, a professor and dean’s fellow in marketing at Iowa State University, has been named the recipient of the Williams-Qualls-Spratlen (WQS) Award Multicultural Mentoring Award of Excellence.

​José Antonio Rosa, a professor and dean’s fellow in marketing at Iowa State University, has been named the recipient of the Williams-Qualls-Spratlen (WQS) Award Multicultural Mentoring Award of Excellence. 

The award, which has been presented annually since 2010 by the American Marketing Association (AMA) and the American Marketing Association Foundation (AMAF), recognizes an individual that has made significant teaching contributions as a mentor to students and professors of color from underrepresented groups in the field of marketing, particularly, students and professors who are African-American, Hispanic and Native American. 

"I am honored to receive an award that carries on the legacy of three world-class marketing scholars, educators and mentors of people of color, including Jerome Williams, William Qualls and Thaddeus H. Spratlen,” Rosa said. “It is exciting to be recognized for the impact we have had on the professional development and career advancement of our mentees. It is because of their efforts, we have been able to advance research and education on issues where racial, ethnic, and cultural diversity intersect with the discipline and practice of marketing.”

Rosa, a marketing department faculty member of Iowa State University’s College of Business since 2015 and a member of the editorial review board of the Journal of Marketing, has spent more than two decades teaching and mentoring students on the principles of marketing, marketing management and sales management. 

“José is a true champion and has demonstrated exceptional ability in guiding the academic and professional growth of his students and junior colleagues in marketing,” said Russ Klein, CEO of the American Marketing Association. “José understands the challenges many multicultural students face and works tirelessly to facilitate the success of these students in and out of the classroom. He embodies the AMA’s mission and serves as a role model to promote leadership, volunteerism and talent.”

In addition to his teaching contributions and serving as a distinguished author of scholarly articles in multiple business, marketing and research journals, Rosa is an advisory board member for the Association of Transformative Consumer Research and the author of two books on marketing.

Rosa has also earned numerous awards, including top professor award, faculty mentor award at the University of Wyoming, the Academy of Marketing Science Outstanding Marketing Teacher Award and the Most Influential Professor designation by the Latino Formal Committee at the University of Illinois at Urbana-Champaign.

Rosa holds a Ph.D. in Business Administration and Psychology and a M.A. in Psychology from the University of Michigan, an MBA from Dartmouth College and a B.I.A. from General Motors Institute. 

About American Marketing Association (AMA)

The AMA is trusted by nearly 1 million marketing and sales professionals a year worldwide. It has more than 70 professional chapters and over 350 collegiate chapters throughout North America and select international locations. The American Marketing Association (AMA) is the largest marketing association in the world. AMA serves organizations and individuals who practice, teach and study marketing across the globe.  It serves as a forum for connecting like-minded individuals to foster knowledge sharing and relationship building; to be a trusted resource for marketing information, tools, education and training; and to advance marketing practice and thought leadership. For more information about the AMA, visit or follow the latest AMA news at @AMA_Marketing.

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Julie Schnidman
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