Entrepeneurial Marketing SIG

The Marketing and Entrepreneurship Interest Group exists to facilitate research, teaching and other professional activity at the interface between marketing and entrepreneurship.

More specifically, the Interest Group exists to:

  • Generate interest on the part of marketing educators in the relationship between marketing and entrepreneurship.

  • Support the development of marketing theory and the performance of empirical research which reflect the role of marketing in entrepreneurial ventures as well as the role of entrepreneurship in marketing practice.

  • Identify ways to improve the application of marketing principles and concepts to entrepreneurial ventures in companies of all sizes and types.

  • Disseminate knowledge regarding the marketing‑ entrepreneurship interface.

  • Foster entrepreneurial thinking within the marketing discipline.


The Entrepreneurial Marketing SIG works closely with the Global Entrepreneurship Marketing Association especially on the Global Research Symposium on Marketing & Entrepreneurship​ and the AMA Entrepreneurial Marketing SIG International Doctoral Consortium.

For more information, please visit the EMSIG Facebook page and the EMSIG history page. For the 2018 Global Research Symposium Call for Papers, please click here.

For a list of Entrepreneurial Marketing SIG awards, please click here.​​



Entrepreneurial Marketing SIG Officers

Entrepreneurial Marketing Chair
Can Uslay
Rutgers University

Entrepreneurial Marketing Vice Chair
Susan Wei
Texas A&M International University

Entrepreneurial Marketing Immediate Past Chair
Vince Pascal
Eastern Washington University

Entrepreneurial Marketing Vice Chair of Communications
Todd Morgan
University of Massachusetts - Lowell

Entrepreneurial Marketing Vice Chair of Global Membership
Abdul Ali
Babson College

Entrepreneurial Marketing Vice Chair of Events
Adrienne Hall-Phillips
Worcester Polytechnic Institute

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