Entrepeneurial Marketing SIG


The Marketing and Entrepreneurship Interest Group exists to facilitate research, teaching and other professional activity at the interface between marketing and entrepreneurship.

More specifically, the Interest Group exists to:

  • Generate interest on the part of marketing educators in the relationship between marketing and entrepreneurship.

  • Support the development of marketing theory and the performance of empirical research which reflect the role of marketing in entrepreneurial ventures as well as the role of entrepreneurship in marketing practice.

  • Identify ways to improve the application of marketing principles and concepts to entrepreneurial ventures in companies of all sizes and types.

  • Disseminate knowledge regarding the marketing‑ entrepreneurship interface.

  • Foster entrepreneurial thinking within the marketing discipline.

 

The Entrepreneurial Marketing SIG works closely with the Global Entrepreneurship Marketing Association especially on the Global Research Symposium on Marketing & Entrepreneurship​ and the AMA Entrepreneurial Marketing SIG International Doctoral Consortium.

For more information, please visit the EMSIG Facebook page and the EMSIG history page.

Entrepreneurial Marketing Awards

Entrepreneurial Marketing Chair:
Can Uslay
Rutgers University
can.uslay@business.rutgers.edu​

Entrepreneurial Marketing Vice Chair:
Susan Wei
Texas A&M International University
susanwei.yinghong@gmail.com

Entrepreneurial Marketing Immediate Past Chair:
Vince Pascal
Eastern Washington University
vpascal@ewu.edu


Entrepreneurial Marketing Vice Chair of Communications:
Todd Morgan
University of Massachusetts - Lowell
todd_morgan@uml.edu

Entrepreneurial Marketing Vice Chair of Global Membership:
Abdul Ali
Babson College
alia@babson.edu

Entrepreneurial Marketing Vice Chair of Events:
Adrienne Hall-Phillips
Worcester Polytechnic Institute
ahphillips@wpi.edu

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