Charles Hofacker, Professor, Florida State University
Charles F. Hofacker
Carl DeSantis Professor of Business Administration
Florida State University

Charles F. Hofacker has a Ph. D. in Mathematical Psychology from the University of California, Los Angeles. He is Carl DeSantis Professor of Business Administration and Professor of Marketing at the College of Business of Florida State University. He was Visiting Professor at Università Bocconi in Milan, Italy in 2001, 2007 and 2015 and at Northeastern University in 2014. His research interests are at the intersection of marketing and information technology. His work in that and other areas has appeared in the Journal of Marketing Research, Psychometrika, Management Science, Journal of Management, Journal of the Academy of Marketing Science, Journal of Advertising Research, and other outlets. He was first Co-Editor, then Editor, of the Journal of Interactive Marketing from 2009-2014. Dr. Hofacker is also the moderator of ELMAR​, an AMA newsletter and community platform for academic marketing with over 8,000 email subscribers.


​Wint​er Marketing Educators' Conference - 2016 Conference Co-Chair​​​
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