Consumer Behavior SIG


The AMA CBSIG ​enhances thought leadership, community, and the development of professional knowledge through insight into, and opportunities to study and teach, issues related to problems important to practicing marketers. We support the professional development and thought leadership of CB SIG members in building on/developing thought leadership content important to practicing marketers, consumers, and other academics.

For more information, please visit our website:

Barbara Kahn
University of Pennsylvania

Immediate Past Chair:
Debbie MacInnis
University of Southern California​

Wayne Hoyer
University of Texas at Austin

Vice Chair of Communications:
June Cotte
Western University

Vice Chair of Conference Planning:
Dip Biswas
University of South Florida​

Vice Chair of Finance & Development:
Carlos Torelli
University of Illinois

Vice Chair of Awards & Recognition:
Rich Lutz
University of Florida​​

Become a Member
Access our innovative members-only resources and tools to further your marketing practice.