Best Paper Awards - 2018 AMA Summer Academic Conference

Monica Gerhardt
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Key Takeaways
The 2018 Summer AMA conference committee commends the winners of the best papers in track.  For abstracts, please review the conference proceedings. ​


​​Best Papers in Track​​​

Two Routes to Market-Sensing and New Product Development Performance
Jifeng Mu, Alabama A&M University

Marketing Strategy
Satisfying Stakeholders at All Costs: Myopic Marketing Management and Corporate Social Responsibility Reporting
Markus Kröckel, RWTH Aachen University
David Bendig, RWTH Aachen University
Malte Brettel, RWTH Aachen University

Marketing Research
Next Level Media Engagement: Measuring Cross-Platform Video Consumption Processes with Wearable Sensor Data
Lisa Wolter, Dinah Lutz, Hamburg Media School
Daniel McDuff, Microsoft Research
Sylvia Chan-Olmsted, University of Florida

External Reference Price and Participative Pricing: The Role of Product Category
Pilsik Choi, Austin Peay State University
Fei L. Weisstein, Bowling Green State University
Peter Andersen, University of Scranton

Global Marketing
Examining the Diverse Roles of Corporate Reputation Dimensions for Multinational Corporations: A Cross-National Analysis
Nadine Batton, Trier University
Bernhard Swoboda, Trier University

Ethics and Socially Responsible Marketing
Cultural Branding of an Industry: The Social-Cause Industry of Microfinance
Domen Bajde, University of Southern Denmark
Arjen van Dalen, University of Southern Denmark
Jessica Chelekis, Brunel University

Services Marketing
Don’t Fight the Power: Employing Psychological Ownership to Increase Sharing Service Consumption
Martin P. Fritze, University of Cologne
Andreas B. Eisingerich, Imperial College London
Martin Benkenstein, University of Rostock

Selling and Sales Management
Do Salespeople Invest More or Less Effort on Selling New Products? The Importance of Motivation and Customer Relationships
Stephan Volpers, Justus-Liebig-University Giessen
Alexander Haas, Justus-Liebig-University Giessen

Understanding and Managing the Customer Experience
The CX Scale: Towards a Holistic Measure of Customer Experience
Markus Gahler, University of Augsburg
Michael Paul, University of Augsburg
Jan F. Klein, Tilburg University

Buyer–Seller Relationships
Turning Pledges into Outcomes: The Effect of Ongoing Support on Franchise Chain Growth
Stephen K. Kim, Iowa State University
Pushpinder Gill, Iowa State University

Consumer Behavior
New Moderators of the Halo Effect: Consumer Inferences on Negative Packaging Labels
Aparna Sundar, University of Oregon
Rebecca Rabino, Texas Tech University
Frank Kardes, University of Cincinnati

Digital and Social Marketing
Language and Brand Personality on Social Media: An Exploration of Brand Communication on FaceBook.
Ryan E. Cruz, Thomas Jefferson University
James M. Leonhardt, University of Nevada, Reno
Nina Krey, Rowan University

Higher Education and Marketing
Active Learning Adoption in a Marketing MBA Course
Alexandre B. Salvador, Universidade de São Paulo
Ana Akemi Ikeda, Universidade de São Paulo


Best Paper in Conference​​​​​​​​​​​​​​​

External Reference Price and Participative Pricing: The Role of Product Category​​

Pilsik Choi

Austin Peay State University

Fei L. Weisstein

Bowling Green State University

Peter Andersen

University of Scranton​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​

Author Bio:

Monica Gerhardt
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