Associate Editors | Journal of Marketing Research

Wilfred Amaldoss​, Duke University
 
Jonah Berger, University of Pennsylvania

James R. Bettman, Duke University

Eric Bradlow, University of Pennsylvania

Susan Broniarczyk, University of Texas at Austin

Margaret (Meg) Campbell​, University of Colorado Boulder​

Yuxin Chen
, New York University, Shanghai

Peter Danaher, Monash University

Marnik Dekimpe, Tilburg University

Ravi Dhar, Yale University

Jean-Pierre Dubé, University of Chicago

Hubert Gatignon, INSEAD

Jacob Goldenberg, Hebrew University of Jerusalem

Avi Goldfarb, University of Toronto

Vladas Griskevicius, University of Minnesota

Sunil Gupta, Harvard University
 
Gerald Hä​ubl, University of Alberta 

Jan Heide​, University of Wisconsin–Madison
 
Jeffrey Inman, University of Pittsburgh​ 

Satish Jayachandran, University of South Carolina

P.K. Kannan, University of Maryland

Ajay K. Kohli, Georgia  Institute of Technology

V. Kumar, Georgia State University

Juliano Laran, University of Miami

Donald R. Lehmann
, Columbia University

Puneet Manchanda, University of Michigan

Naomi Mandel​, Arizona State University

Carl Mela, Duke University

Christine Moorman, Duke University

Anirban Mukhopadhyay, The Hong Kong University of Science and Technology 

Stephen M. Nowlis
, Washington University

Rik Pieters, Tillburg University

Akshay Rao, University of Minnesota
 
Venkatesh Shankar, Texas A&M University

Duncan Simester, Massachusetts Institute of Technology

Deborah Small, University of Pennsylvania

Dilip  Soman, University of Toronto
 
Jan-Benedict Steenkamp, University of North Carolina, Chapel Hill
 
Gerard Tellis, University of Southern California

Christophe Van den Bulte, University of Pennsylvania

Peter Verhoef, University of Groningen

Michel Wedel, University of Maryland

Katherine White, University of British Columbia

Carolyn Yoon, University of Michigan
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Rui (Juliet) Zhu, University of British Columbia​​​