Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry Jr.
“Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural
Volume 70, Number 4, October 2006
Peter C. Verhoef
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development"
Vol. 67, No. 4
Werner J. Reinartz and V. Kumar
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration
Vol. 67, No. 1
Stephen L. Vargo and Robert F. Lusch
Evolving to a New Dominant Logic for Marketing"
Vol. 68, No. 1
Roland T. Rust, Katherine N. Lemon, and Valarie A. Zeithaml, Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Vol. 68, No. 1
Ellen Garbarino and Mark S. Johnson, The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
Vol. 63, No. 2
Richard L. Oliver, Whence Consumer Loyalty,
Vol. 63, Special Issue
Rajendra K. Srivastava, Tasadduq A. Shervani, and Liam Fahey, Market-Based Assets and Shareholder Value: A Framework for Analysis
Vol. 62, No. 1
Donna L. Hoffman and Thomas P. Novak, "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Vol. 60, No. 3
Shelby D. Hunt and Robert M. Morgan, "The Comparative Advantage Theory of Competition
Vol. 59, No. 2
George S. Day, "The Capabilities of Market-Driven Organizations
Vol. 58, No. 4
Kevin Lane Keller, "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity"
Vol. 57, No. 1
Bernard J. Jaworski and Ajay K. Kohli, "Market Orientation: Antecedents and Consequences"
Vol. 57, No. 3