Previous Recipients | Sheth Foundation/Journal of Marketing Award

Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, and Kenneth R. Evans
Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis​
Volume 70, Number 4, October 2006

Adrian Payne and Pennie Frow
A Strategic Framework for Customer Relationship Management 
Volume 69, Number 4, October 2005

Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry Jr.
Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural
Volume 70, Number 4, October 2006​

Peter C. Verhoef
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development"
Vol. 67, No. 4


Werner J. Reinartz and V. Kumar
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration 
Vol. 67, No. 1

Stephen L. Vargo and Robert F. Lusch 
Evolving to a New Dominant Logic for Marketing"

Vol. 68, No. 1

Roland T. Rust, Katherine N. Lemon, and Valarie A. Zeithaml, Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Vol. 68, No. 1

Ellen Garbarino and Mark S. Johnson, The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
Vol. 63, No. 2

Richard L. Oliver, Whence Consumer Loyalty,
Vol. 63, Special Issue

Rajendra K. Srivastava, Tasadduq A. Shervani, and Liam Fahey, Market-Based Assets and Shareholder Value: A Framework for Analysis
Vol. 62, No. 1  

Donna L. Hoffman and Thomas P. Novak, "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Vol. 60, No. 3 

Shelby D. Hunt and Robert M. Morgan, "The Comparative Advantage Theory of Competition
Vol. 59, No. 2

George S. Day, "The Capabilities of Market-Driven Organizations​​​​​
Vol. 58, No. 4  

Kevin Lane Keller, "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity"
Vol. 57, No. 1

Bernard J. Jaworski and Ajay K. Kohli, "Market Orientation: Antecedents and Consequences"
Vol. 57, No. 3

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