Previous Recipients | Sheth Foundation/Journal of Marketing Award

2012
Peter C. Verhoef
Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development"
Vol. 67, No. 4

 

2011
Werner J. Reinartz and V. Kumar
The Impact of Customer Relationship Characteristics on Profitable Lifetime Duration 
Vol. 67, No. 1


2010
Stephen L. Vargo and Robert F. Lusch 
Evolving to a New Dominant Logic for Marketing"

Vol. 68, No. 1

2009
Roland T. Rust, Katherine N. Lemon, and Valarie A. Zeithaml, Return on Marketing: Using Customer Equity to Focus Marketing Strategy
Vol. 68, No. 1


2008
Ellen Garbarino and Mark S. Johnson, The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
Vol. 63, No. 2

2007
Richard L. Oliver, Whence Consumer Loyalty,
Vol. 63, Special Issue

2006
Rajendra K. Srivastava, Tasadduq A. Shervani, and Liam Fahey, Market-Based Assets and Shareholder Value: A Framework for Analysis
Vol. 62, No. 1  

2005
Donna L. Hoffman and Thomas P. Novak, "Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations
Vol. 60, No. 3 

2004
Shelby D. Hunt and Robert M. Morgan, "The Comparative Advantage Theory of Competition
Vol. 59, No. 2

2003
George S. Day, "The Capabilities of Market-Driven Organizations​​​​​
Vol. 58, No. 4  

2002
Kevin Lane Keller, "Conceptualizing, Measuring, and Managing Customer-Based Brand Equity"
Vol. 57, No. 1

2001
Bernard J. Jaworski and Ajay K. Kohli, "Market Orientation: Antecedents and Consequences"
Vol. 57, No. 3