2015 Sheth Foundation/Journal of Marketing Award
Payne and Pennie Frow are the recipients of the 2015 Sheth Foundation/Journal of Marketing Award for their
article “A Strategic Framework for Customer Relationship
Management,” which appeared in the
October 2005 (Volume 69, Number 4) issue of the Journal of Marketing (JM).
Nominations for the award were solicited from members of the JM Editorial Review Board, and a
committee of former journal editors— Roger
Kerin (chair), Gary Frazier, and
David Stewart —made the selection.
The award is given to honor an article
that has made a long-term contribution
to the discipline of marketing. The award recognizes scholarship based on the
benefits of time and hindsight and acknowledges contributions and outcomes made
to marketing theory and practice.
This year, the committee considered all
articles published in JM between
2005 and 2009. The committee also weighed information obtained from nomination
letters and citation analyses. The Sheth Foundation/Journal of Marketing Award was established through the
generosity of the Sheth Foundation. The criteria for selection include the
quality of the article's contribution to theory and practice, its originality,
its technical competence, and its impact on the field of marketing. This year’s
committee had the following comments regarding the selected paper:
“Payne and Frow’s article
provides a conceptual framework for customer relationship management (CRM) that
helped to broaden the understanding of CRM and its role in enhancing customer
value and, as a result, shareholder. A
unique feature of this article was the emphasis on the pressing need for a
cross-functional, process-oriented approach that positioned CRM at a strategic
level. As such, this article is widely
cited across multiple business disciplines where the ideas presented have been
examined in both quantitative and qualitative studies. In the Committee’s view, the article’s
importance, conceptual rigor, and scholarly impact made it distinctly worthy of
the Sheth Foundation/Journal of Marketing Award.”
The award is presented annually at the
American Marketing Association's Summer Marketing Educators’ Conference.
2014 Harold H.
Goutam Challagalla, Brian Murtha and Bernard Jaworski have been selected as the recipients of the 2014 Harold H. Maynard Award for
their article "Marketing
Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in
Firms," which appeared in the July 2014 (Volume 78, Number 4) issue of Journal of Marketing.
The article was chosen for its significant contribution to marketing theory and
Nominations for the award were solicited from members of the Journal of Marketing Editorial Review
Board. A committee overseeing the
nominating and selection process includes Robert Leone (Chair), Leigh
McAlister, and Scott Neslin.
The award is presented annually at the American Marketing Association's
Summer MarketingEducators’ Conference.
- Goutam Challagalla
is Professor of Marketing, Scheller College of Management, Georgia Institute of
- Brian R. Murtha is
Assistant Professor of Marketing, Gatton College of Business and Economics,
University of Kentucky
- Bernard Jaworski is
Peter F. Drucker Chair in Management and the Liberal Arts, Peter F. Drucker and
Masatoshi Ito Graduate School of Management, Claremont Graduate University
The other finalists include: