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2015 Sheth Foundation/Journal of Marketing Award

 

Adrian Payne and Pennie Frow are the recipients of the 2015 Sheth Foundation/Journal of Marketing Award for their article “A Strategic Framework for Customer Relationship Management,” which appeared in the October 2005 (Volume 69, Number 4) issue of the Journal of Marketing (JM).  Nominations for the award were solicited from members of the JM Editorial Review Board, and a committee of former journal editors— Roger Kerin (chair), Gary Frazier, and David Stewart —made the selection.  The award is given to honor an article

that has made a long-term contribution to the discipline of marketing. The award recognizes scholarship based on the benefits of time and hindsight and acknowledges contributions and outcomes made to marketing theory and practice.

This year, the committee considered all articles published in JM between 2005 and 2009. The committee also weighed information obtained from nomination letters and citation analyses. The Sheth Foundation/Journal of Marketing Award was established through the generosity of the Sheth Foundation. The criteria for selection include the quality of the article's contribution to theory and practice, its originality, its technical competence, and its impact on the field of marketing. This year’s committee had the following comments regarding the selected paper:

“Payne and Frow’s article provides a conceptual framework for customer relationship management (CRM) that helped to broaden the understanding of CRM and its role in enhancing customer value and, as a result, shareholder.  A unique feature of this article was the emphasis on the pressing need for a cross-functional, process-oriented approach that positioned CRM at a strategic level.  As such, this article is widely cited across multiple business disciplines where the ideas presented have been examined in both quantitative and qualitative studies.  In the Committee’s view, the article’s importance, conceptual rigor, and scholarly impact made it distinctly worthy of the Sheth Foundation/Journal of Marketing Award.”

The award is presented annually at the American Marketing Association's Summer Marketing Educators’ Conference​.

  • Adrian Payne is Professor of Marketing at the University of New South Wales.

  • Pennie Frow is Associate Professor of Marketing at The University of Sydney.



2015 Shelby D. Hunt/Harold H. Maynard Award


Christian Homburg, Martin Schwemmie, and Christina Kuehnl have been selected as the recipients of 2015 Shelby D. Hunt/Harold H. Maynard Award for their article {"New Product Design:  Concept, Measurement and Consequences,”} which appeared in the May 2015 (Volume 79, Number 3) issue of Journal of Marketing.

The article was chosen for its significant contribution to marketing theory and thought.

Nominations for the award were solicited from members of the Journal of Marketing AE and Editorial Review Board.  A committee overseeing the nominating and selection process includes Robert Leone (Chair), Gary Frazier, and David Stewart.

The award is presented annually at the Summer AMA Conference​.

  • Christian Homburg is Professor of Marketing, Chair of the Marketing Department, and Director of the Institute for Market-Oriented Management, University of Mannheim.
  • Martin Schwemmle is a doctoral student, Marketing Department, University of Mannheim.
  • Christina Kuehnl is Assistant Professor, Marketing Department, University of Mannheim.

This year’s finalists included:


Previous Recipients


2015 Marketing Science Institute/H. Paul Root Award


Ya You, Gautham G. Vadakkepatt, and Amit M. Joshi have been selected as the recipients of the 2015 MSI/H. Paul Root Award for their article {"A Meta-Analysis of Electronic Word-of-Mouth Elasticity,”} which appeared in the March 2015 (Volume 79, Number 2) issue of Journal of Marketing.

The article was chosen for its significant contribution to the advancement of the practice of marketing.

Nominations for the award were solicited from members of the Journal of Marketing AE and Editorial Review Board.  A committee overseeing the nominating and selection process includes Robert Leone (Chair), Gary Frazier, and David Stewart.

The award is presented annually at the Summer AMA Conference​.

  • Ya You is Assistant Professor of Marketing, School of Business, College of Charleston.
  • Gautham G. Vadakkepatt is Assistant Professor of Marketing, School of Business, George Mason University.
  • Amit M. Joshi is Associate Professor of Marketing, College of Business Administration, University of Central Florida.

This year’s finalists included:


Previous Recipients
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