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2014 Sheth Foundation/Journal of Marketing Award

Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry Jr. are the recipients of the 2014 Sheth Foundation/Journal of Marketing Award for their article “Creating a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural Transformation,” which appeared in the October 2006 (Volume 70, Number 4) issue of the Journal of Marketing (JM).  Nominations for the award were solicited from members of the JM Editorial Review Board, and a committee of former journal editors—Ajay Kohli (chair), Ruth N. Bolton, and Roland T. Rust—made the selection.  The award is given to honor articles that have made long-term contributions to the discipline of marketing. The award recognizes scholarship based on the benefits of time and hindsight and acknowledges contributions and outcomes made to marketing theory and practice. This year, the committee considered all articles published in JM between 2004 and 2008. The committee also weighed information obtained from nomination letters and citation analyses. The Sheth Foundation/Journal of Marketing Award was established through the generosity of the Sheth Foundation. The criteria for selection include the quality of the article's contribution to theory and practice, its originality, its technical competence, and its impact on the field of marketing. Articles eligible for the award must have been published between six and ten years previously.

 

Gebhardt, Carpenter, and Sherry’s article reports an exceptionally thorough qualitative study of how firms become more market oriented. In contrast to much of the literature on market orientation, the article focuses on instituting change in a firm’s market orientation, a topic that is extremely challenging to study. The reported study involved in-depth and longitudinal investigations of firms, including oral histories, reviews of historical documents, and ethnographic fieldwork with focal firms’ employees, customers, channels, suppliers, and consultants. The article offers a novel grounded theory and, as a nominator put it, “... is nothing short of brilliant.” The study is a great example of how rigorous qualitative analysis can illuminate marketing topics of managerial importance. In the Committee’s judgment, the article’s novelty, technical sophistication, and impact made it eminently worthy of the Sheth Foundation/Journal of Marketing Award.

The award is presented annually at the American Marketing Association's Summer Marketing Educators’ Conference.

 

Gary F. Gebhardt is Associate Professor, Department of Marketing, HEC Montréal


Gregory S. Carpenter is James Farley/Booz Allen Hamilton Professor of Marketing Strategy, Director of the Center for Market Leadership, and Faculty Director, Kellogg Markets and Customers Initiative (KMCI), Northwestern University


John F. Sherry Jr. is Raymond W. & Kenneth G. Herrick, Professor of Marketing, University of Notre Dame


Previous Winners

 
2013 Harold H. Maynard Award

Gal Oestreicher-Singer, Barak Libai, Liron Sivan, Eyal Carmi, and Ohad Yassin have been selected as the recipients of the 2013 Harold H. Maynard Award for their article "The Network Value of Products," which appeared in the May 2013 (Volume 77, Number 3) issue of Journal of Marketing.

Votes for the award were solicited from members of the Journal of Marketing Editorial Review Board. The article was chosen for its significant contribution to marketing theory and thought.

The award is presented annually at the American Marketing Association's Summer MarketingEducators’ Conference​.

 

Gal Oestreicher-Singer is Assistant Professor, Faculty of Management, Recanati Business School, Tel Aviv University

Barak Libai is Associate Professor, Interdisciplinary Center (IDC)

Liron Siva is a doctoral candidate, Faculty of Management, Recanati Business School, Tel Aviv University

Eyal Carmi is a senior software engineer, Google Inc.

Ohad Yassin is Director of Engineering and Operations, SAP

2013 Marketing Science Institute/H. Paul Root Award


Sam K. Hui
, J. Jeffrey Inman, Yanliu Huang, and Jacob Suher have been selected as the recipients of the 2013 MSI/H. Paul Root Award for their article "The Effect of In-Store Travel Distance on Unplanned Spending: Applications to Mobile Promotion Strategies," which appeared in the March 2013 (Volume 77, Number 2) issue of Journal of Marketing.

Votes for the award were solicited from members of the Journal of Marketing Editorial Review Board. The article was chosen for its significant contribution to the advancement of the practice of marketing.

The award is presented annually at the American Marketing Association's Summer MarketingEducators’ Conference​.

 

Sam K. Hui is Assistant Professor of Marketing, Stern School of Business, New York University

J. Jeffrey Inman is Albert Wesley Frey Professor of Marketing and Associate Dean of Research and Faculty, Katz Graduate School of Management, University of Pittsburgh

Yanliu Huang is Assistant Professor of Marketing, LeBow College of Business, Drexel University

Jacob Suher is a doctoral student, University of Texas at Austin

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