2014 Sheth Foundation/Journal of Marketing Award
Gary F. Gebhardt, Gregory S. Carpenter, and John F. Sherry Jr. are the recipients of the 2014 Sheth
Foundation/Journal of Marketing Award
for their article “Creating
a Market Orientation: A Longitudinal, Multifirm, Grounded Analysis of Cultural
Transformation,” which appeared in the October 2006 (Volume
70, Number 4) issue of the Journal
of Marketing (JM). Nominations for the award were solicited from
members of the JM Editorial Review
Board, and a committee of former journal editors—Ajay Kohli (chair), Ruth N.
Bolton, and Roland T. Rust—made
the selection. The award is given to
honor articles that have made long-term contributions to the discipline of
marketing. The award recognizes scholarship based on the benefits of time and
hindsight and acknowledges contributions and outcomes made to marketing theory
and practice. This year, the committee considered all articles published in JM between 2004 and 2008. The committee
also weighed information obtained from nomination letters and citation
analyses. The Sheth Foundation/Journal of
Marketing Award was established through the generosity of the Sheth
Foundation. The criteria for selection include the quality of the article's
contribution to theory and practice, its originality, its technical competence,
and its impact on the field of marketing. Articles eligible for the award must
have been published between six and ten years previously.
Gebhardt, Carpenter, and Sherry’s article reports an
exceptionally thorough qualitative study of how firms become more market
oriented. In contrast to much of the literature on market orientation, the
article focuses on instituting change
in a firm’s market orientation, a topic that is extremely challenging to study.
The reported study involved in-depth and longitudinal investigations of firms,
including oral histories, reviews of historical documents, and ethnographic
fieldwork with focal firms’ employees, customers, channels, suppliers, and
consultants. The article offers a novel grounded theory and, as a nominator put
it, “... is nothing short of brilliant.” The study is a great example of how
rigorous qualitative analysis can illuminate marketing topics of managerial
importance. In the Committee’s judgment, the article’s novelty, technical
sophistication, and impact made it eminently worthy of the Sheth Foundation/Journal of Marketing Award.
The award is presented annually at the American Marketing
Association's Summer Marketing Educators’ Conference.
Gary F. Gebhardt is Associate Professor, Department of
Marketing, HEC Montréal
Gregory S. Carpenter is James Farley/Booz Allen
Hamilton Professor of Marketing Strategy, Director of the Center for Market
Leadership, and Faculty Director, Kellogg Markets and Customers Initiative
(KMCI), Northwestern University
John F. Sherry Jr. is Raymond W. & Kenneth G.
Herrick, Professor of Marketing, University of Notre Dame
2013 Harold H. Maynard Award
Gal Oestreicher-Singer, Barak Libai, Liron Sivan, Eyal Carmi,
and Ohad Yassin have been selected as the recipients of the 2013 Harold H. Maynard
Award for their article "The Network Value of Products," which appeared in the May 2013 (Volume 77, Number 3) issue of Journal of Marketing.
Votes for the award were solicited from
members of the Journal of Marketing
Editorial Review Board. The article was chosen for its significant contribution
to marketing theory and thought.
The award is presented annually at the American Marketing Association's Summer MarketingEducators’ Conference.
Gal Oestreicher-Singer is Assistant
Professor, Faculty of Management, Recanati Business School, Tel Aviv University
Barak Libai is Associate Professor,
Interdisciplinary Center (IDC)
Liron Siva is a doctoral candidate,
Faculty of Management, Recanati Business School, Tel Aviv University
Eyal Carmi is a senior software
engineer, Google Inc.
Ohad Yassin is Director of Engineering
and Operations, SAP