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2015 Sheth Foundation/Journal of Marketing Award

 

Adrian Payne and Pennie Frow are the recipients of the 2015 Sheth Foundation/Journal of Marketing Award for their article “A Strategic Framework for Customer Relationship Management,” which appeared in the October 2005 (Volume 69, Number 4) issue of the Journal of Marketing (JM).  Nominations for the award were solicited from members of the JM Editorial Review Board, and a committee of former journal editors— Roger Kerin (chair), Gary Frazier, and David Stewart —made the selection.  The award is given to honor an article

that has made a long-term contribution to the discipline of marketing. The award recognizes scholarship based on the benefits of time and hindsight and acknowledges contributions and outcomes made to marketing theory and practice.

This year, the committee considered all articles published in JM between 2005 and 2009. The committee also weighed information obtained from nomination letters and citation analyses. The Sheth Foundation/Journal of Marketing Award was established through the generosity of the Sheth Foundation. The criteria for selection include the quality of the article's contribution to theory and practice, its originality, its technical competence, and its impact on the field of marketing. This year’s committee had the following comments regarding the selected paper:

“Payne and Frow’s article provides a conceptual framework for customer relationship management (CRM) that helped to broaden the understanding of CRM and its role in enhancing customer value and, as a result, shareholder.  A unique feature of this article was the emphasis on the pressing need for a cross-functional, process-oriented approach that positioned CRM at a strategic level.  As such, this article is widely cited across multiple business disciplines where the ideas presented have been examined in both quantitative and qualitative studies.  In the Committee’s view, the article’s importance, conceptual rigor, and scholarly impact made it distinctly worthy of the Sheth Foundation/Journal of Marketing Award.”

The award is presented annually at the American Marketing Association's Summer Marketing Educators’ Conference​.

  • Adrian Payne is Professor of Marketing at the University of New South Wales.

  • Pennie Frow is Associate Professor of Marketing at The University of Sydney.



 
 

2014 Harold H. Maynard Award

 

Goutam Challagalla, Brian Murtha and Bernard Jaworski have been selected as the recipients of the 2014 Harold H. Maynard Award for their article "Marketing Doctrine: A Principles-Based Approach to Guiding Marketing Decision Making in Firms," which appeared in the July 2014 (Volume 78, Number 4) issue of Journal of Marketing.

 
The article was chosen for its significant contribution to marketing theory and thought.

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Nominations for the award were solicited from members of the Journal of Marketing Editorial Review Board.  A committee overseeing the nominating and selection process includes Robert Leone (Chair), Leigh McAlister, and Scott Neslin.

The award is presented annually at the American Marketing Association's Summer MarketingEducators’ Conference​.


  • Goutam Challagalla is Professor of Marketing, Scheller College of Management, Georgia Institute of Technology
     
  • Brian R. Murtha is Assistant Professor of Marketing, Gatton College of Business and Economics, University of Kentucky

  • Bernard Jaworski is Peter F. Drucker Chair in Management and the Liberal Arts, Peter F. Drucker and Masatoshi Ito Graduate School of Management, Claremont Graduate University


The other finalists include:

2014 Marketing Science Institute/H. Paul Root Award

Hyoryung Nam and PK Kannan have been selected as the recipients of the 2014 MSI/H. Paul Root Award for their article "The Informational Value of Social Tagging Networks," which appeared in the July 2014 (Volume 78, Number 4) issue of Journal of Marketing.

The article was chosen for its significant contribution to the advancement of the practice of marketing.

Nominations for the award were solicited from members of the Journal of Marketing Editorial Review Board.  A committee overseeing the nominating and selection process includes Robert Leone (Chair), Leigh McAlister, and Scott Neslin.

The award is presented annually at the American Marketing Association's Summer MarketingEducators’ Conference​.

  • Hyoryung Nam is Assistant Professor of Marketing, School of Economics, Erasmus University Rotterdam
  • P.K. Kannan is Ralph J. Tyser Professor of Marketing Science and chair, Department of Marketing, R.H. Smith School of Business, University of Maryland, College Park

This year’s finalists included:

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