Article Awards | Journal of Marketing


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2016 Sheth Foundation/Journal of Marketing Award


Robert W. Palmatier, Rajiv P. Dant, Dhruv Grewal, and Kenneth R. Evans are the recipients of the 2016 Sheth Foundation/Journal of Marketing Award for their article “Factors Influencing the Effectiveness of Relationship Marketing: A Meta-Analysis,” which appeared in the October 2006 (Volume 70, Number 4) issue of the Journal of Marketing. Nominations for the award were solicited from members of the JM Editorial Review Board, and a committee of former journal editors—Gary Frazier (chair), Roger Kerin, and David Stewart—made the selection. The award is given to honor an article that has made a long-term contribution to the discipline of marketing. The award recognizes scholarship based on the benefits of time and hindsight and acknowledges contributions and outcomes made to marketing theory and practice.

This year, the committee considered all articles published in JM between 2006 and 2010. The committee also weighed information obtained from nomination letters and citation analyses. The Sheth Foundation/Journal of Marketing Award was established through the generosity of the Sheth Foundation. The criteria for selection include the quality of the article's contribution to theory and practice, its originality, its technical competence, and its impact on the field of marketing.  

The award is presented annually at the Summer AMA Conference.

  • Robert W. Palmatier is the John C. Narver Endowed Professor in Business Administration Research Director of the Center for Sales and Marketing Strategy, University of Washington.

  • Rajiv P. Dant was the Helen Robson Walton Centennial Chair in Marketing Strategy and Professor of Marketing, Price College of Business, Marketing & Supply Chain Management Department, University of Oklahoma

  • Dhruv Grewal is Toyota Chair of Commerce and Electronic Business and Professor of Marketing, Babson College.

  • Kenneth R. Evans is President of Lamar University.



2015 Shelby D. Hunt/Harold H. Maynard Award


Christian Homburg, Martin Schwemmie, and Christina Kuehnl have been selected as the recipients of 2015 Shelby D. Hunt/Harold H. Maynard Award for their article {"New Product Design:  Concept, Measurement and Consequences,”} which appeared in the May 2015 (Volume 79, Number 3) issue of Journal of Marketing.

The article was chosen for its significant contribution to marketing theory and thought.

Nominations for the award were solicited from members of the Journal of Marketing AE and Editorial Review Board.  A committee overseeing the nominating and selection process includes Robert Leone (Chair), Gary Frazier, and David Stewart.

The award is presented annually at the Summer AMA Conference​.

  • Christian Homburg is Professor of Marketing, Chair of the Marketing Department, and Director of the Institute for Market-Oriented Management, University of Mannheim.
  • Martin Schwemmle is a doctoral student, Marketing Department, University of Mannheim.
  • Christina Kuehnl is Assistant Professor, Marketing Department, University of Mannheim.

This year’s finalists included:


Previous Recipients


2015 Marketing Science Institute/H. Paul Root Award


Ya You, Gautham G. Vadakkepatt, and Amit M. Joshi have been selected as the recipients of the 2015 MSI/H. Paul Root Award for their article {"A Meta-Analysis of Electronic Word-of-Mouth Elasticity,”} which appeared in the March 2015 (Volume 79, Number 2) issue of Journal of Marketing.

The article was chosen for its significant contribution to the advancement of the practice of marketing.

Nominations for the award were solicited from members of the Journal of Marketing AE and Editorial Review Board.  A committee overseeing the nominating and selection process includes Robert Leone (Chair), Gary Frazier, and David Stewart.

The award is presented annually at the Summer AMA Conference​.

  • Ya You is Assistant Professor of Marketing, School of Business, College of Charleston.
  • Gautham G. Vadakkepatt is Assistant Professor of Marketing, School of Business, George Mason University.
  • Amit M. Joshi is Associate Professor of Marketing, College of Business Administration, University of Central Florida.

This year’s finalists included:


Previous Recipients
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