Table of Contents | Journal of Marketing

Volume 75, Number 4
July 2011
 
 
The Asymmetric Effects of Extending Brands to Lower and Higher Quality
Timothy B. Heath, Devon DelVecchio, & Michael S. McCarthy
 
 
 
Facilitating and Rewarding Creativity During New Product Development
James E. Burroughs, Darren W. Dahl, C. Page Moreau, Amitava Chattopadhyay, & Gerald J. Gorn
 
MinChung Kim &  Leigh M. McAlister
 
 
 
Ajay K. Kohli
 
 
 
 
Sophistication in Research in Marketing
Donald R. Lehmann, Leigh McAlister, & Richard Staelin
 
 
 
 
On Managerial Relevance
Bernard J. Jaworski
 
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