How a new agency is displacing big dogs and Big Data by thinking small.
The author of Moneyball presents marketers with a challenge to check their bias in decision-making.
Smart companies are finding uses for social media beyond advertising and consumer engagement. They’re using it to brand-build from the inside out.
Middle market companies talk about cybersecurity, but only 45% have an up-to-date defense plan. How can the middle market protect itself from costly data breaches?
Libraries are using data and information-sharing to adapt their marketing for modern communities.
Diana O’Brien, Deloitte’s first CMO, is still trying to bring disparate organizations within Deloitte together, but she’s thought a lot about data, robots, social employees and how to differentiate experiences.
Having a strategy for landing the job you want is critical for sought-after marketing jobs.
What happens when a small cookware startup hires
professional marketers to run its crowdfunding?
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