Marketers need to integrate loyalty into their mobile strategies to create personal connections with shoppers.
Third-party credit card processors are lamenting the removal of the 3.5 mm jack.
Trade shows are tremendous investments in both time and resources, so making sure you minimize mistakes and maximize your results is crucial. Here are five of the most common and costly trade show mistakes exhibitors make and how to avoid them.
Google’s Jim Lecinski previews his address at the 2016 AMA Annual Conference
Here are all the little actions you can take to become visible to any influencer
Some marketers are choosing so-called “startup grad school” to further their careers by way of hands-on experience
How can marketers take advantage of the freelance and entrepreneurial economy? Three solo marketers discuss their roads to success in independence
Mobile payment has been considered the future of money for nearly a decade. Can marketers finally start strategizing, or will the technology be relegated to the coffee-and-doughnut market indefinitely?
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