5 Tips for Setting Measurable Social Media Goals

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Key Takeaways
​-Set appropriate goals for social media success
-Not all results should be measured monetarily
-Help set your organization's goals with applicable metrics

Defining success in social media participation begins with appropriate goal-setting, backed by benchmarking, tracking, analysis and reporting. However, not all results generated through social media can or should be measured in monetary terms. Every organization must determine the applicable metrics that move it closer to realizing its goals.


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