There is no doubt. Online, content is king.
Last year, businesses spent nearly $20 billion developing content for online marketing. Google rewards quality content and update frequency in its continuous algorithm updates. When you combine engaging content, Internet search and social media, you have created one of the most powerful opportunities available for you to outperform your competitor's and grow your business.
While social media continues to grow wildly in both use and functionality, search continues to grow more powerful every year; but how do they play into the content marketing formula?