Author Series: The Laws Of Subtraction

Matthew E. May
 
Presented by: American Marketing Association
 
 

Key Takeaways
As our world becomes overwhelmed with excess everything, we can’t go about things the same way.

This podcast is different than our usual podcasts, which we are usually talking about customization & adding more options. As our world becomes overwhelmed with excess everything, we can’t go about things the same way.  

To cut through the noise and distraction, stay relevant amid massive disruption, and bring clarity to crippling complexity, we need to “wage war on more.” 

To win that war and deliver engaging, meaningful experiences, we need a new weapon: subtraction. 

Breaking us free from our hardwired inclination to add, The Laws Of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything by award-winning author Matthew E. May argues that “less is best.” Drawing on a dozen of the most compelling stories of breakthrough innovation distilled from a 6-year study of over 2000 ideas—from the marketing strategy behind Toyota’s youth brand Scion to the urban design that transformed London’s Exhibition Road, the neuroscience of habit breaking to the power of taking breaks—THE LAWS OF SUBTRACTION shows not only how the world’s most original innovators win in the age of excess everything but also how everyday people in all walks of work and life use subtraction to think differently 

Tune in today to hear more about 6 Simple Rules for Winning in the Age of Excess Everything! 

ABOUT THE AUTHOR:
Matthew E. May is the author of three award-winning books: The Shibumi Strategy, In Pursuit of Elegance, and The Elegant Solution. A popular speaker, creativity coach, and innovation advisor to companies such as Toyota, Edmunds.com, Intuit and ADP, he is a regular contributor to the American Express OPEN Forum Idea Hub and The Rotman Magazine, and has written for Design Mind and MIT/Sloan Management Review.  He is the founder of Edit Innovation (EditInnovation.com), an ideas agency based in Los Angeles. He is a graduate of The Wharton School (MBA 1985) and Johns Hopkins University (BA 1981), but among his proudest and most creative achievements is winning the New Yorker Magazine Cartoon Caption Contest.