MN Reports: Strengthen Sales With Handwritten Notes

Marketing News
Presented by: American Marketing Association
 
 

Key Takeaways
Here are some of the best practices for writing simple but effective notes to improve business relationships.

​It may seem archaic to write to customers and prospects with pen and paper in the age of e-mail, social media and pings, but this timeless tactic might separate you from the digital pack when it's time to close a deal. Kelly Weppler Hernandez, principal and founder of WH & Associates, an Orange County, Calif.-based marketing consulting firm, says that she tells clients to write at least two per week and keep extras in their briefcases. Even though introductions to prospects might start online, most B-to-B sales don't happen over the Internet. Handwritten notes offer a way to open up or extend that offline opportunity, H​ernandez says.


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