MN Reports: The Value of a Pin

Marketing News
Presented by: American Marketing Association

Key Takeaways

​​According to Sharad Verma, a pin is a "visual hyper-link" emotionally connecting consumers to a brand through visual pins. Companies should watch for where its product is being pinned and what lifestyle is it relating to.

ComScore ranked Pinterest as the fastest-growing social network last year, with its U.S. audience increasing tenfold between July 2011 and July 2012. But it’s tough to allocate funds to Pinterest when there isn’t a clear return—monetary or otherwise—for pinning activity, since Pinterest does not offer analytics tools to measure revenue, visits or page views per pin.

Pinfluencer, a San Mateo, Calf.-based Pinterest marketing and analytics company, picks up where the social site leaves off. Pinfluencer works with brands like Zappos and GNC to measure their Pinterest activity, and also creates custom promotions for brands on Pinterest.