American Marketing Association
There needs to be a balance between online and offline presence for a small company. Since the buyer has a lot of power today because of online web search making it easier to compare products, companies need to focus and understand the customer's needs.
Success in small business often depends heavily on marketing, and in November, Act-On Software published a white paper on the Seven Marketing Habits of Today’s Highly Successful SMBs, based on a commissioned study conducted by Forrester Consulting on behalf of Act-On called "Driving SMB Revenue in a Tough Economy".
Atri Chatterjee, chief marketing officer at Act-On and Lori Wizdo, principal analyst at Forrester Research, Inc., discuss the reports’ findings and offer tips for small business marketers on measuring the effectiveness of marketing campaigns, working with their sales teams and getting the most of their research budgets.