American Marketing Association
Employee engagement is important. The best way to get employees enthusiastic about the company is by spending time and money on training and having them understand company policies (what they can and cannot post on social networks especially).
Your company’s marketing department doesn’t have to look far to find some of its most useful brand assets. According to a January study by LinkedIn and TNS Employee Insights, a Lake Zurich, Ill.-based global employee survey provider owned by WPP Group, marketers’ greatest brand assets are their fellow employees, and increased employee engagement can increase profitability and affect customer retention. Mike Schroeder, CEO of TNS Employee Insights, discusses the study’s findings and tips for converting employees to brand ambassadors.